With the debut of his second ready-to-wear line in Milan, Giambattista Valli introduced the fashion pack to a new show venue, the Palazzina Liberty, which was home to a fruit and vegetable market until 1965.
The building’s history was reflected in the apple-tree prints, blossom embroideries and the retro baby-doll shapes that dominated the show. They were girly and sweet, shown with dotted hose and platform shoes with sparkly heels.
As Miu Miu is to Miuccia Prada, Giamba is shaping up as a younger, quirkier incarnation of Valli’s signature and couture lines. He showed the same commitment to dressy fabrics — cloqué, guipure and chiffon — and carefully placed decoration: a ruffled jabot here, a cluster of floral embroideries there.
Everything was filtered through an ingénue lens, heightened by the neat polo collars on many dresses, and a palette dominated by white and pastel shades. Raw denim, cut into flaring tunics and HotPants, represented new territory for the Paris-based designer and seemed moody by comparison.
While repetitive, the show drew a crowd that included entrepreneurs Lapo Elkann and Moncler honcho Remo Ruffini, who cheered a rare new entry on the Italian fashion scene.