Hanae Mori, in introducing a new subbrand, tapped Yu Amatsu to target a “new generation of women.” For his debut, Amatsu opened with a white group that ranged from fresh day looks to evening pieces with an unmistakable bridal vibe, including a bustier top with a peplum and long train worn over embroidered cigarette pants.

Amatsu, already a Tokyo Fashion Week regular with his A Degree Fahrenheit label, was most effective with a range of butterfly prints, shown in a lush blue-and-green version and in a more striking yellow-and-orange combo. Drawing on one of Mori’s signature motifs, he superimposed the insect’s wings on feminine shift dresses as well as shorts paired with a short-sleeve jacket in a mesh fabric.

Mori said she was pleased, noting she had been looking for a young designer who had experience in New York — Amatsu worked as a pattern maker for Marc Jacobs and Jen Kao before setting up shop for himself. “He’s someone who makes very simple, New York-style, wearable clothes,” the retired couturier said. “And he also likes butterflies.”

By  on October 13, 2014

Hanae Mori, in introducing a new subbrand, tapped Yu Amatsu to target a “new generation of women.” For his debut, Amatsu opened with a white group that ranged from fresh day looks to evening pieces with an unmistakable bridal vibe, including a bustier top with a peplum and long train worn over embroidered cigarette pants.

Amatsu, already a Tokyo Fashion Week regular with his A Degree Fahrenheit label, was most effective with a range of butterfly prints, shown in a lush blue-and-green version and in a more striking yellow-and-orange combo. Drawing on one of Mori’s signature motifs, he superimposed the insect’s wings on feminine shift dresses as well as shorts paired with a short-sleeve jacket in a mesh fabric. Mori said she was pleased, noting she had been looking for a young designer who had experience in New York — Amatsu worked as a pattern maker for Marc Jacobs and Jen Kao before setting up shop for himself. “He’s someone who makes very simple, New York-style, wearable clothes,” the retired couturier said. “And he also likes butterflies.”

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus