Catching Celebrity Wave: DKNY Jeans to Do Rachel Bilson Line
Thursday, March 13, 2008
By Julee Kaplan
DKNY Jeans is getting more aggressive in the celebrity fashion game — and its partner of choice is actress Rachel Bilson.
Bilson, 26, best known for her leading roles in "The O.C." and the current film "Jumper," joins an array of fashion-hungry celebrities who are entering the fray, including rocker Avril Lavigne, who signed a deal with Kohl's last week (the store is also said to be in talks with singer Vanessa Carlton for a jewelry line) and Nicole Richie, who is planning to do a maternity collection and a costume jewelry line. And industry executives claim more are in the pipeline.
Bilson, 26, best known for her leading roles in "The O.C." and the current film "Jumper," joins an array of fashion-hungry celebrities who are entering the fray, including rocker Avril Lavigne, who signed a deal with Kohl's last week (the store is also said to be in talks with singer Vanessa Carlton for a jewelry line) and Nicole Richie, who is planning to do a maternity collection and a costume jewelry line. And industry executives claim more are in the pipeline.
