The Paris-based label of Finnish designer Tuomas Merikoski has partnered with Finnish start-up RePack on reusable delivery bags.
The four labels will vie for a cash award of 250,000 euros and mentoring from Yves Saint Laurent chief executive officer Francesca Bellettini.
The Italian trade show renews the partnership with Copenhagen-based Revolver fair.
Pre Helsinki House highlighted designs by Juslin Maunula, Lepokorpi, Hanne Jurmu and Aamu Salo, while an exhibition and pop-up of Finnish fashion runs at Paris’ Institut Finlandais through October.
Tuomas Merikoski again channeled Finland’s teen spirit, this time with a little help from The Moomins.