The campaign is integrated across multiple platforms and includes experiential events to connect with the consumer.
The retailer has committed to tracing the sources of wood-based fabrics used in its clothing lines and to eliminate sources affiliated with the destruction of endangered forests and violations of human rights.
The winners and losers of second-quarter earnings, according to WWD.
The store will be about 2,400 square feet.
Beauty mogul Elizabeth Arden also once called it home.
The marketing focus has been on discovery through customer engagement prior to each purchase decision.
The company will close 60 stores through natural lease terminations.
Abercrombie seen as having a tough road ahead as it tries to regain its mojo.