The retailer is beta testing a shopability format on Instagram for its Abercrombie and Hollister brands.
Abercrombie comps fell 11%, but rose 1% at Hollister for Q4.
Abercrombie says its customer has grown up and it’s growing up, too.
Horowitz has been instrumental in lifting the performance of Hollister and part of the team working to turn around A&F.
He succeeds Kristina Szasz and will oversee women’s for the first time in his career.
While Hollister seems to have stabilized, Abercrombie needs more work.
Rules will govern who gets to move onto the storied street.
The collection includes dresses, tops and bottoms that are inspired and created by the 19-year-old singer.