The streetwear and sportswear firms partied in downtown Los Angeles Thursday night to celebrate the collection.
For the fall 2018 season, VFiles is teaming with Adidas Originals to create a new experience of immersive fashion and music in place of a runway show.
It’s called “Original Is Never Finished.”
Shoes incorporate the BVG’s signature pattern plus an annual season ticket.
The men’s wear brand has invested its advertising dollars into a multipronged deal with the music web site and the rapper.
For the opening week, the store’s Statement area will have offerings from the brand’s collaborations with Mastermind Japan, Alexander Wang, Spezial and White Mountaineering.
The changing tactics in Forever 21’s battles with Gucci and Adidas, and President Trump seeks to hit back at China over intellectual property.
Baldwin’s campaign was shot by Bella Newman in Los Angeles while Reto Schimd photographed Stormzy in London.
The rapper channels the Vitruvian Man along with Kendall Jenner, James Harden, 21 Savage and Playboi Carti.
The first drop of the bike-messenger-meets-raver collection will be July 29 in New York.
Britain’s Daily Mirror teamed with China Labor Watch on a factory investigation.
The main collection will be available April 1 and 15.