He succeeds company veteran Mark King alongside whom he has worked since 2015 as general manager.
The initiative will be featured at Adidas and Reebok stores and e-commerce sites today.
Daniëlle Cathari, Camélia Jordana and Joséphine de La Baume took part in discussions at the Paris event geared to women.
Nic Galway talks about working with Kanye West, the formula for successful collaborations and the resale market.
Spoiler alert: the plan isn’t to go toe-to-toe with Nike or Adidas.
The 3 Rooms experience pushed the boundaries of experiential marketing for the athletic company’s skateboarding division.
Nike is still on top, but Adidas and Hermès are gaining traction.
When Beyond The Streets bows at Werkartz this spring, work from Stay High 149, Kilroy Was Here, Martha Cooper Maripol, Jenny Holzer, Shepard Fairey, Takashi Murakami, Dash Snow, Jean-Michel Basquiat and others.
The sportswear brand had opposed the registration of similar design by a Belgian footwear company.
The animal rights group was looking to crack down on showgoers wearing animal skins.