Adidas

Human Resources

Adidas Appoints Zion Armstrong President of Adidas North America

He succeeds company veteran Mark King alongside whom he has worked since 2015 as general manager.

clock April 24, 2018Katya Foreman

Streetwear Influencers

Marketing and Promotion

Streetwear Still Strong Among Generation Z

Nike, Adidas, Supreme and Gucci rank as favorite brands of the demographic.

clock April 13, 2018Elizabeth Doupnik

Adidas will promote the initiative on its shopping bags.

Fashion Scoops

Adidas Partners With Lean In to Promote Equal Pay for Women

The initiative will be featured at Adidas and Reebok stores and e-commerce sites today.

clock April 10, 2018Jean E. Palmieri

Kendall Jenner in the Adidas Arkyn campaign

Fashion Scoops

Adidas Releases Arkyn Sneaker With Gender Talk, Kendall Jenner Visit

Daniëlle Cathari, Camélia Jordana and Joséphine de La Baume took part in discussions at the Paris event geared to women.

clock April 5, 2018Mimosa Spencer

ADIDAS logo

Fashion Scoops

Adidas to Outfit Big3 Basketball League

The new three-year partnership will also involve the creation of fan merchandise.

clock April 3, 2018Jean E. Palmieri

Nic Galway

Mens Retail Business

Adidas’ Nic Galway on Building Successful Collaborations

Nic Galway talks about working with Kanye West, the formula for successful collaborations and the resale market.

clock April 2, 2018Aria Hughes

K-Swiss Gary Vaynerchuk

Sportswear

Inside the Turnaround of 52-Year-Old Upstart K-Swiss

Spoiler alert: the plan isn’t to go toe-to-toe with Nike or Adidas.

clock March 29, 2018Kari Hamanaka

Na-Kel Smith Adidas

Sportswear

Adidas Brings the World of Skateboarder Na-Kel Smith to Life

The 3 Rooms experience pushed the boundaries of experiential marketing for the athletic company’s skateboarding division.

clock March 26, 2018Kari Hamanaka

Street StyleStreet Style, London Fashion Week Men's, UK - 08 Jan 2018

Financial

Nike Still ‘Most Valuable’ Apparel Brand Despite Recent Setbacks

Nike is still on top, but Adidas and Hermès are gaining traction.

clock March 23, 2018Kali Hays and Lorelei Marfil

"Little Crazy Legs" from Martha Cooper

Fashion Scoops

Shepard Fairey, Takashi Murakami, Jenny Holzer, KC Ortiz and Others Offer Street Art for This Spring’s ‘Beyond The Streets’

When Beyond The Streets bows at Werkartz this spring, work from Stay High 149, Kilroy Was Here, Martha Cooper Maripol, Jenny Holzer, Shepard Fairey, Takashi Murakami, Dash Snow, Jean-Michel Basquiat and others.

clock March 19, 2018Rosemary Feitelberg

A design from the Adidas Brooklyn Creators Farm.

Financial

Adidas Shares Jump on Positive Outlook

The brand expects revenue growth to slow this year, but aims to become steadily more profitable.

clock March 14, 2018Joelle Diderich

Adidas Originals By Danielle Cathari RTW Fall 2018

Legal

Adidas Scores a Victory in ‘Three Stripes’ Trademark Dispute

The sportswear brand had opposed the registration of similar design by a Belgian footwear company.

clock March 2, 2018Alice Coy

Adidas 747 Warehouse

Mens Accessories

NBA All Star Weekend: Nike vs. Adidas

Adidas had a bigger activation, but both brands touted similar marketing messages and selling strategies.

clock February 20, 2018Aria Hughes

Luke Tadashi

Street Style

Adidas Panel Talks Basketball Culture in Fashion

Luke Tadashi of Bristol Studio, designer Eric Emanuel and Denis Dekovic of Brooklyn Creator Farm on drawing inspiration from the court and Adidas collaborations.

clock February 16, 2018Kari Hamanaka

PETA's "Fashion police" at work on the streets of New York.

Fashion Scoops

PETA’s ‘Fashion Police’ Write Tickets for Fur-Clad Pedestrians as NYFW Wraps Up

The animal rights group was looking to crack down on showgoers wearing animal skins.

clock February 14, 2018Rosemary Feitelberg

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Essentialist

Today's Must Read

Business

Who's Closing Stores in 2018

clock 18hVicki M. Young

Social Studies