As consumers begin to embrace the voice-control technology, Adobe will offer customers data-collection analysis for the category.
Frequently discounted and mobile-friendly shopping alternatives are boosting online shopping sales to the detriment of their physical store locations.
Fluid Experiences is backed by artificial intelligence and machine learning.
The tech players teamed up to offer customers a concentrated suite of services to improve data collection and personalized web experiences.
The company revealed the service at its Adobe Summit taking place this week in Las Vegas.