In an effort to move away from its traditional ad formats, the company has adopted a seasonless style with a focus on print, digital and social media including video, and hosting events.
The e-tailer has also enlisted Andreea Diaconu, Kris Gottschalk and Julia Nobis for its print and digital spring campaign and short film
For one day last year, a bright turquoise vending machine advertising 2 euro T-shirts was placed in the middle of Berlin’s Alexanderplatz to get shoppers thinking about the cheap apparel supply chain.
Ireland Baldwin, Corinne Foxx and Alessandra Garcia star in the beauty brand’s advertisements breaking in January.
Carolina Herrera is going with Karlie Kloss and Lily Aldridge for her fall ad campaign.
The brand has enlisted names including actor and designer Waris Ahuwalia, photographer Chris Colls, model Alexandra Agoston, artist and model David Alexander Flinn, and model and golfer Alexander Lundqvist.
New logo features blacked-out version of Alexander McQueen name, resembling a redacted document.
The fall 2015 campaign stars Bella Hadid, Hailey Baldwin, Cody Simpson and Tinashe.
The British brand has re-enlisted the photographer David Sims, who shot the spring 2015 campaign.