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A still from Smythson's "Journey to the Wild Side" campaign film

Marketing and Promotion

Smythson Makes Play to Reestablish Brand Image

Head of brand Nicole Bahbout has unveiled a new advertising campaign for the British luxury label.

clock September 5, 2017Lorelei Marfil

Procter & Gamble; Procter and Gamble Signage outside Procter & Gamble corporate headquarters in downtown Cincinnati. Procter & Gamble reports financial resultsEarns Procter Gamble, Cincinnati, USA

Legal

P&G Denies Olay Photog’s $75 Million Copyright Lawsuit

The company took particular issue with the $75 million price tag.

clock August 22, 2017Kali Hays

Younger consumers are more comfortable using apps on their mobile devices.

Technology

Ad Blocking: How to Avoid It While Connecting With Consumers

Ad blocking can be a tool to motivate marketers to think outside of the box.

clock August 3, 2017Elizabeth Doupnik

Visuals of Bally's Fall 2017 advertising campaign

Marketing and Promotion

Bally Taps Taylor Hill for Fall 2017 Ad Campaign

The campaign was shot by Brianna Capozzi.

clock July 27, 2017Lorelei Marfil

walmart

Marketing and Promotion

Wal-Mart, Home Depot and Walgreen Garner Top Spots in Ad Effectiveness

The ABX Advertising Benchmark Index report found fewer ads by major retailers in February compared to January.

clock March 13, 2017Arthur Zaczkiewicz

kohl's holiday seasonal employees workers

Marketing and Promotion

Kohl’s, Wal-Mart and J.C. Penney Top List of Ad Effectiveness for December

Major U.S. retailers ran 681 new ads during the peak month of the holiday shopping season.

clock January 9, 2017Arthur Zaczkiewicz

Alessandra Garcia Corinne Foxx Ireland Baldwin Wet 'n' Wild campaign

Color Cosmetics

The Next Generation Steps Into the Spotlight for Wet ’n’ Wild Campaign

Ireland Baldwin, Corinne Foxx and Alessandra Garcia star in the beauty brand’s advertisements breaking in January.

clock September 26, 2016Rachel Brown

Amazon's Prime service

Retail

Wal-Mart, Amazon Score Highest in Ad Effectiveness for August

The ABX Advertising Benchmark Index uses a consumer panel and includes 14 variables.

clock September 7, 2016Arthur Zaczkiewicz

Boohoo.com's #WeAreUs Campaign

Marketing and Promotion

Social Media Influencers Star in Boohoo #WeAreUs Campaign

Lion Babe musicians Jillian Hervey and Lucas Goodman join campaign lineup.

clock January 14, 2016Lorelei Marfil

MikMak app screen

Marketing and Promotion

MikMak Expands Infomercials for Millennials

The mobile video-shopping app utilizes 30-second videos to sell $100-or-less products.

clock October 5, 2015Maghan McDowell

Nadine Leopold is featured in the Botkier New York fall campaign.

Media

Nadine Leopold: Botkier New York’s New ‘It’ Girl

Nadine Leopold is Botkier New York's Fall campaign star, following Bella Hadid, who was featured in the Botkier New York spring campaign.

clock August 5, 2015Lauren McCarthy

Pringle of Scotland Fall 2015 Campaign

Media

Pringle of Scotland Releases Albert Watson Campaign for Fall

Watson worked with models including Stella Tennant and Luke Treadaway.

clock July 13, 2015Samantha Conti

Arrow

Essentialist

Today's Must Read

Matchesfashion.com's Style Report

Business

Matchesfashion.com to Open New Distribution Center

clock 10hNatalie Theodosi

Social Studies