Macy’s, Old Navy, Kohl’s and Kroger scored the highest ratings in advertising effectiveness for January.
The company took particular issue with the $75 million price tag.
Ad blocking can be a tool to motivate marketers to think outside of the box.
The ABX Advertising Benchmark Index report found fewer ads by major retailers in February compared to January.
Major U.S. retailers ran 681 new ads during the peak month of the holiday shopping season.
Ireland Baldwin, Corinne Foxx and Alessandra Garcia star in the beauty brand’s advertisements breaking in January.
The ABX Advertising Benchmark Index uses a consumer panel and includes 14 variables.
Lion Babe musicians Jillian Hervey and Lucas Goodman join campaign lineup.
Watson worked with models including Stella Tennant and Luke Treadaway.