J.C. Penney scores high with its digital “Back-to-School” campaign.
The multimedia campaign will encompass print, video, digital and outdoor components.
Zac Efron is 64 years younger than Gert Boyle, but the pair share a starring role in Columbia Sportswear’s upcoming campaign.
The campaign was shot by Riccardo Vimercati in London.
Annie Leibovitz shot the advertising campaign in Iceland.
The images, infused with a Forties’ vibe, were shot in a Parisian bistro.
The retailer said it’s not tied closely enough to subsidiary Free People for the music festival to accuse both of trademark infringement.
Jeremy Murphy’s 360bespoke will serve as E2W’s luxury division.
Lennon Gallagher will also front the label’s fall ad campaign.
Matteo Montanari lensed the joyful images.
The images are fronted by Italian model Mariacarla Boscono.
Bruce Weber photographed Gigi Hadid, Mica Arganaraz, Taylor Hill and Vittoria Ceretti in a studio.