Advertising

Constance Jablonski in the Fusalp campaign.

Fashion Scoops

Fusalp Unveils First Ad Campaign

The recently revived French skiwear brand also has a number of winter pop-up initiatives in the works.

clock October 19, 2017Katya Foreman

From Abercrombie's 2017 campaign, "This Is the Time."

Marketing and Promotion

Abercrombie’s 2017 Campaign Includes First Commercial in Over 10 Years

The campaign is integrated across multiple platforms and includes experiential events to connect with the consumer.

clock October 19, 2017Vicki M. Young

RYPL

Marketing and Promotion

Everyday Influencers Key to Winning Today’s Consumers

It’s not just Kim and Kanye influencing consumers’ shopping preferences — here’s how one digital marketing company leverages “everyday influencers” to stay current.  

clock October 12, 2017Lauren Olsen

Boucheron's Quatre ring

Media

EXCLUSIVE: Boucheron Marks Brand Makeover With New Ads

The Place Vendôme jeweler seeks to gain ground with younger generations through a more contemporary look.

clock October 2, 2017Mimosa Spencer

Customers walk with their purchases from a Target store, in Methuen, Mass. Target Corp. reports earnings, Wednesday, Aug. 16, 2017Earns Target, Methuen, USA - 27 Jun 2016

Retail

Walmart, Target Garner Top Spots in ABX Advertising Rankings for August

Top scorers in ad effectiveness included Walmart, Target, Kohl’s and CVS Crest.

clock September 29, 2017Tracey Greenstein

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.Mandatory Credit: Photo by Julio Cortez/AP/REX/Shutterstock (8450710f)A pedestrian walks in front of the entrance to the Whole Foods supermarket during its grand opening, in Newark, N.J. Whole Foods anchors the renovated Hahne's building, which opened a month earlier after being closed for 30 yearsSupermarket, Newark, USA - 01 Mar 2017

Technology

Amazon Expands N.Y. Footprint With Ad Office

The e-commerce giant signed a lease for 360,000-square-foot office in the Far West Side.

clock September 21, 2017Adriana Lee

Italia Independent fall 2017 ad campaign

Media

Italia Independent Unveils Fall Ads

The campaign, named “Disrupt the Future,” features black-and-white images.

clock September 12, 2017Martino Carrera

Julia Roberts in Calzedonia 2015 TV Advertising Campaign

Fashion Scoops

Julia Roberts Attends Calzedonia Fashion Show in Verona

The Academy Award winner shared beauty tips and her upcoming work agenda before unveiling her third ad campaign for the Italian hosiery specialist.

clock September 5, 2017Sandra Salibian

Frames of Life fall 2017 ad campaign.

Media

Giorgio Armani Unveils ‘Frames of Life’ Fall Ad Campaign

Named “Stop and See,” the short movie is directed by emerging talents Pepe Avila del Pino and Kirsten Tan.

clock September 4, 2017Sandra Salibian

online shopping

Technology

Optimizing Online Shopping Experiences Requires Context, Strategic Thinking

Tony Zito of Rakuten Marketing shares his insights on methods for streamlining online shopping experiences.

clock August 24, 2017Tracey Greenstein

A general view of Macy's Store in Brooklyn, New York, USA, 11 May 2017. Macy's stock dropped more than 17 percent following an earnings report that did not meet expectations.Macy's stock drops following earnings report, Brooklyn, USA - 11 May 2017

Markets

J.C. Penney, Lowe’s Take Top Spots in ABX Advertising Rankings for July

J.C. Penney scores high with its digital “Back-to-School” campaign.

clock August 16, 2017Tracey Greenstein

The Vince fall 2017 ad campaign.

Media

Vince Mixes Clothing and Emotions in Fall Campaign

The multimedia campaign will encompass print, video, digital and outdoor components.

clock August 9, 2017Lisa Lockwood

Zac Efron and his brother Dylan in the great outdoors.

People

Zac Efron Teams With Columbia Sportswear’s Gert Boyle for Campaign

Zac Efron is 64 years younger than Gert Boyle, but the pair share a starring role in Columbia Sportswear’s upcoming campaign.

clock August 4, 2017Rosemary Feitelberg

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.Mandatory Credit: Photo by AP/REX/Shutterstock (8721101a)This, photo shows the Google mobile phone icon, in Philadelphia. Alphabet Inc., parent company of Google, reports financial results, Thursday, April 27, 2017Earns Alphabet, Philadelphia, USA - 26 Apr 2017

Financial

Google Advertising Revenue Jumps 16%

The search engine is still making major inroads in advertising and is looking to keep growing.

clock July 24, 2017Kali Hays

A visual of the Outnet.com Fall 2017 advertising campaign,

Marketing and Promotion

The Outnet.com Taps Models Amber Valletta and Missy Rayder for Fall Advertising Campaign

The campaign was shot by Riccardo Vimercati in London.

clock July 24, 2017Lorelei Marfil

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Essentialist

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Drew Barrymore Dear Drew

Fashion

Drew Barrymore Launches Lifestyle Brand on Amazon Fashion

clock 7hMarcy Medina

Social Studies