advertising

Michaela DePrince in Jockey campaign.

Intimates

Michaela DePrince Appears in New Jockey Campaign

The ballerina, who appeared in Beyonce’s visual album “Lemonade,” is the face of the brand’s latest marketing effort.

clock 21hAria Hughes

Screenshots of Gucci's latest videos on Instagram.

Fashion Scoops

Gucci Teases Ad Campaign on Instagram Again

Models styled as aliens are featured in a range of short videos, sparking plagiarism debate.

clock April 21, 2017Sandra Salibian

From left to right: Mac, Nikki "Sisi" Li, Mia, Lulu, and Fu Longfei.

Fashion Scoops

China’s Rising Creatives Front H&M’s Asia Keys Campaign

The brand tapped five of the country’s young influencers for a special collection.

clock April 21, 2017Tiffany Ap

The #TBT section looks back at past campaigns.

Media

Fabien Baron Gives His Agency’s Web Site a Makeover

“You work hard for all your clients, and the one you take the least care of? Yourself.”

clock April 19, 2017Kara Bloomgarden-Smoke

Kim Kardashian promoting a product on her Instagram.

Media

FTC Puts Influencers on Notice for Potential Disclosure Violations

This marks the first time the FTC has ever reached out directly to “educate” social media influencers.

clock April 19, 2017Alexandra Steigrad

Gucci Pre-Fall 2017 Advertising Campaign

Media

Gucci Celebrates Diversity With Pre-Fall 2017 Ads

Titled “Soul Scene,” the flamboyant images, photographed by Glen Luchford, feature only models and dancers of color.

clock April 13, 2017Alessandra Turra

Superga Spring 2017 advertising campaign

Media

Superga Taps Pyper America Smith for Spring Ads

The model and musician was photographed in Los Angeles.

clock April 10, 2017Alessandra Turra

Zhang Xin, Co-founder and CEO, SOHO China on 'The Woman Who Built Beijing' at The 2017 Women In The World Summit in New York City; 4/6/2017

Media

Execs Tackle Women’s Equality in Advertising, Tech and the C-Suite

Zhang Xin, Susan Wojcicki and others discuss equality at Women in the World New York Summit.

clock April 6, 2017Alexandra Steigrad

Johannes Huebl in the Todd Snyder tailoring campaign.

Media

Todd Snyder Taps Johannes Huebl for New Tailored Clothing Campaign

The new ads, shot by Matthew Brooks, will be featured in store and on social media today.

clock April 6, 2017Jean E. Palmieri

An image from the Diesel ad campaign for spring/summer 2017

Media

Diesel Aims to Spread the Love, Break Down Walls

The campaign’s rainbow-colored inflatable love tank will appear in New York on Tuesday in Foley Square at 111 Worth Street for an entire day.

clock April 3, 2017Lisa Lockwood

Kim Kardashian promoting a product on her Instagram.

Media

The Federal Trade Commission to Scrutinize Media Companies

“If they are creating the sponsored content, then yes, we will begin looking at them.”

clock March 30, 2017Alexandra Steigrad

Patrick Yee and Trey Laird

Media

Trey Laird on His Path to Fashion Advertising

Trey Laird talks about his most memorable advertising campaign and how technology has changed the industry.

clock March 21, 2017Alexandra Steigrad

A Destination XL store.

Mens Retail Business

Destination XL Shares Down; Firm Rethinks Advertising Strategy

Starting April 2, ads will begin appearing on TV again targeting big and tall market.

clock March 20, 2017Vicki M. Young

Coachella 2016

Legal

Coachella Sues Urban Outfitters for Capitalizing on Festival Brand

With several “Coachella”-themed products being sold through Free People, the music festival says Urban Outfitters is infringing several trademarks and diluting the Coachella brand.

clock March 16, 2017Kali Hays

Cosabella, lingerie, bodysuit, paul & joe, underwear

Business Features

Cosabella Sees Sales Soar With AI-Managed Digital Marketing

After only a few months using a new artificial intelligence advertising technology, the lingerie brand saw sales rise and the cost of advertising fall.

clock March 15, 2017Kali Hays

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clock 12hSharon Edelson

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