A Walgreens location in New York.

Marketing and Promotion

Walgreens, Kroger Among Top Retailers in March ABX Index Ratings

Walgreens, Kroger and Aldi are standouts in the ABX Advertising Effectiveness Index for March 2018.

clock April 23, 2018Tracey Greenstein

kohl's holiday seasonal employees workers

Marketing and Promotion

Kohl’s, Walmart and Kroger’s Take Top Spots in Ad Effectiveness for February

The top retailers tracked by ABX ran 465 new ads in February, which compares to 442 in January.

clock March 22, 2018Tracey Greenstein

Pinterest social media online shopping


Pinterest Expands Shopping Ads, Tests New Lifestyle Formats

The online pinboard announces latest moves to drive purchase decisions.

clock March 19, 2018Adriana Lee

facebook michael kors sephora techstyle


Facebook Unveils Tools to Boost In-Store Sales and Personalized Ads

The social giant’s latest mobile ad features aim to beef up retail sales, both in stores and online. 

clock March 19, 2018Adriana Lee

Gucci's Chime for Change Campaign for International Women's Day


Gucci Unveils International Women’s Day Campaign

The company teamed up with poet and artist Cleo Wade.

clock March 8, 2018Alessandra Turra

A group shot from the Stella & Dot and All Woman Project partnership.

Fashion Scoops

Stella & Dot Aims to Change Imagery of Women

The company will also eliminate Photoshopping from its marketing materials.

clock March 7, 2018Vicki M. Young

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.Mandatory Credit: Photo by AP/REX/Shutterstock (8721101a)This, photo shows the Google mobile phone icon, in Philadelphia. Alphabet Inc., parent company of Google, reports financial results, Thursday, April 27, 2017Earns Alphabet, Philadelphia, USA - 26 Apr 2017


Google, Facebook Ad Power Poised for New French Investigation

The tech giants’ dominance in online advertising is proving to be a concern for European regulators.

clock March 6, 2018Kali Hays



News, Magazine Publishers Cutting Hundreds of Jobs

Work in traditional and new media is looking scarcer all the time as everyone from Vox to the Omaha World-Herald are reducing their ranks.

clock February 21, 2018Kali Hays

Patrick Demarchelier


Patrick Demarchelier, Karl Templer and Others Alleged to Have Mistreated Models in Boston Globe Story

The article highlights claims by 50-plus models who “made credible allegations” of sexual misconduct against at least 25 photographers, agents, stylists, casting directors and other industry professionals.

clock February 16, 2018Rosemary Feitelberg

Backstage at Ermenegildo Zegna Men's Fall 2018

Fashion Scoops

Ermenegildo Zegna’s Spring Campaign Fronted by Javier Bardem, Dev Patel

This is the third chapter of the men’s wear company’s Defining Moments multichannel communications project first launched a year ago with Robert De Niro and McCaul Lombardi.

clock February 8, 2018Luisa Zargani

Afef Jnifen standing by the edge of a pool in Linda Farrow's new campaign.

Fashion Scoops

Afef Jnifen Returns to Modeling Roots for Spring Campaigner Linda Farrow

In addition to appearing in Linda Farrow’s spring campaign, Jnifen has another relatively new role as a Fashion 4 Development Goodwill ambassador.

clock February 5, 2018Rosemary Feitelberg

Gigi Hadid in Reebok's new ad campaign.

Fashion Scoops

Gigi Hadid Stars in Reebok’s ‘Always Classic’ Spring Ad Campaign, Gears Up for TommyxGigi Show in Milan

Hadid along with Ariana Grande, Rae Sremmurd, Teyana Taylor and Lil Yachty have been enlisted for Reebok Classics’ “Always Classic” campaign.

clock February 2, 2018Rosemary Feitelberg



Instagram Expands Ad Content Limit

Carousel advertisers can expand into more cards for better Stories.

clock February 1, 2018Adriana Lee

A Walgreens location in New York.

Marketing and Promotion

Walgreens, Amazon Take Top Spots in ABX Ad Ratings for December

Walgreens, Amazon and Kroger among top brands in “advertising effectiveness” for December 2018.

clock January 25, 2018Tracey Greenstein

Facebook CEO Mark Zuckerberg speaks at the Facebook Communities Summit, in Chicago, in advance of an announcement of a new Facebook initiative designed to spur people to form more meaningful communities with Facebook's groups featureFacebook Mark Zuckerberg, Chicago, USA - 21 Jun 2017


Facebook’s News Feed Overhaul Sends Stock Down and Worries Up

Facebook’s move to prioritize updates from loved ones sends shock waves across brands, publishers and investors.

clock January 12, 2018Adriana Lee

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Amazon Wardrobe


Looking Ahead to Amazon's First-Quarter Earnings

clock 12hAdriana Lee

Social Studies