The campaign is integrated across multiple platforms and includes experiential events to connect with the consumer.
It’s not just Kim and Kanye influencing consumers’ shopping preferences — here’s how one digital marketing company leverages “everyday influencers” to stay current.
The Place Vendôme jeweler seeks to gain ground with younger generations through a more contemporary look.
Top scorers in ad effectiveness included Walmart, Target, Kohl’s and CVS Crest.
The Academy Award winner shared beauty tips and her upcoming work agenda before unveiling her third ad campaign for the Italian hosiery specialist.
Named “Stop and See,” the short movie is directed by emerging talents Pepe Avila del Pino and Kirsten Tan.
Tony Zito of Rakuten Marketing shares his insights on methods for streamlining online shopping experiences.
J.C. Penney scores high with its digital “Back-to-School” campaign.
The multimedia campaign will encompass print, video, digital and outdoor components.
Zac Efron is 64 years younger than Gert Boyle, but the pair share a starring role in Columbia Sportswear’s upcoming campaign.
The campaign was shot by Riccardo Vimercati in London.