Advertising

Old Navy comps were up in October.

Marketing and Promotion

Macy’s, Old Navy Garner Top Scores in ABX Ad Ranking for May

J.C. Penney, Macy’s and Old Navy took the top spots in ad effectiveness for May.

clock 3mTracey Greenstein

An image from Facebook's new post-Cambridge Analytica scandal campaign.

Media

Facebook Forcing Advertisers Into Privacy Changes

The platform is altering data disclosures as its affiliated messaging app WhatsApp grows in popularity for news sharing.

clock June 14, 2018Kali Hays

Prada Invites advertising campaign featuring Herzog & de Meuron.

Fashion Scoops

Prada Invites Project Gets Own Ad Campaign

The images focus on the project the fashion label launched in January with designers and architects Ronan & Erwan Bouroullec, Konstantin Grcic, Herzog & de Meuron and Rem Koolhaas.

clock June 6, 2018Sandra Salibian

Harry Styles starring in Gucci's short film.

Fashion Scoops

Gucci Taps Harry Styles for its Fall Men’s Tailoring Ad Campaign

The British musician is portrayed by Glen Luchford in a fish-and-chip shop.

clock June 4, 2018Sandra Salibian

An image from Facebook's new post-Cambridge Analytica scandal campaign.

Media

Rewards Worth the Risk for Facebook Advertisers

As one advertising executive put it: “We’ll go wherever the fish are to fish.”

clock May 25, 2018Kali Hays

AtmosphereNordstrom Mens Store VIP Party, New York, USA - 10 Apr 2018

Marketing and Promotion

Nordstrom, Saks Fifth Avenue Scored Top Spots in ABX Index for April

The ABX Index for April measured ad effectiveness exclusively for fashion retailers.

clock May 24, 2018Tracey Greenstein

NBC Studios

Media

NBC Universal and Fox Kick Off Upfronts

The networks made their pitches to advertisers.

clock May 15, 2018Kara Bloomgarden-Smoke

June Cover

Media

Elle Decor Expands ‘A-List,’ Adds Contributors to Broaden Design Scope

Whitney Robinson wants the design glossy to better reflect the many aspects and people of design.

clock May 8, 2018Kali Hays

Nancy Dubuc

Media

Vice Uses NewFront to Rebrand

It was Nancy Dubuc’s show, not Shane Smith’s.

clock May 4, 2018Kara Bloomgarden-Smoke

NEW YORK, NY - MAY 03:  Singer Ariana Grande performs at the YouTube Brandcast 2018 presentation at Radio City Music Hall  on May 3, 2018 in New York City. (Photo by Getty Images)

Media

YouTube Goes for Flash With Camila Cabello, Ariana Grande at NewFront

Who can think about offensive content when there’s a pop star on stage?

clock May 4, 2018Kali Hays

Ben Lerer portrait for WWD

Media

Meredith Talks Up Brand Safety and Group Nine Hypes Engagement at NewFronts

Meredith and Group Nine had very different vibes on the fourth day of digital media presentations to advertisers.

clock May 3, 2018Kara Bloomgarden-Smoke

The New York Times

Media

New York Times Aiming for 10 Million Subscribers as Profits Rise

The Times managed to add more than 100,000 subscribers during the first quarter and profits are growing.

clock May 3, 2018Kali Hays

Refinery29

Media

Refinery29 Brings Its Own Applause Section to the NewFronts

The theme was “abundance.”

clock May 2, 2018Kara Bloomgarden-Smoke

conde_nast-rotator

Media

Condé Nast Makes Big Play for New Generation

“How do you go about creating content for a generation that uses an average of five screens?” Condé Nast Entertainment’s Dawn Ostroff asked.

clock May 1, 2018Kara Bloomgarden-Smoke

Katty Kay presenting for BBC

Media

BBC, Viacom and Twitter talk Global Reach, Youth and Live Video at NewFronts

It was branding 101 as the operators pitched themselves to advertisers during the first day of NewFronts.

clock May 1, 2018Kali Hays

Load More Arrow

Essentialist

Today's Must Read

Jennifer Lawrence

Fashion

EXCLUSIVE: Jennifer Lawrence to Front New Dior Fragrance

clock 10hJennifer Weil

Social Studies