The brand has added Soho London sass to its fall effort.
The brand’s recently purchased U.K. parent scooped up the U.S. assets in a bankruptcy-led fire sale.
The lingerie brand is hoping to close a deal with a Four Holdings affiliate.
Fennell stepped down as creative director in 2009 and ceased to be involved in any operational management. Instead, he took on more of an ambassadorial role and consulted on design.
Brands say the app offers a less crowded space than Instagram or Facebook to talk directly to the consumer.
Landlords in New York and Florida say the lingerie brand stopped paying rent months before it filed for bankruptcy in the U.S.
This is Four’s second acquisition after Agent Provocateur.
The former Dior Homme executive starts on April 18 at the Italian men’s wear firm.
The Sports Direct boss is looking to move upmarket.