Alternative Apparel

From Greg Alterman’s new lifestyle line m/f people

Fashion Features

Greg Alterman Launches Unisex Lifestyle Brand

The Alternative Apparel and Juice Served Here founder is now on to his fourth endeavor.

clock June 19, 2017Kari Hamanaka

Alternative's warehouse within its Atlanta headquarters.


Alternative Consolidates Business in Atlanta

The basics brand has moved operations to its Atlanta headquarters and hired a new design director to create a more focused assortment.

clock September 11, 2015Aria Hughes


Alternative Apparel Relaunches Site

The sustainable basics brand this month launched a new Web site and online shopping destination with enhanced shopping features.

clock July 29, 2014WWD Staff

A look from Alternative Apparel’s new activewear line, Move.

Fashion Scoops

Alternative Apparel Launching Women’s Activewear Line

After the one-month exclusive at Nordstrom, the Move collection will be distributed to Bloomingdale’s, ABC Home and Alternative’s own stores.

clock April 2, 2014Khanh T.L. Tran

Fashion Scoops

Alternative Apparel Names Orondava Mumford Design Director

He joins the Los Angeles-based maker of fashion basics from Levi’s, where he was men’s global design director.

clock April 23, 2013David Lipke



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