Amazon EU

Looks from the Amazon Fashion Europe and Nicopanda range

Fashion Scoops

Amazon Fashion Europe Teams With Nicopanda on Capsule Collection

The range will be available to purchase immediately after the spring 2018 show on Sept. 16.

clock July 31, 2017Lorelei Marfil

Debenhams store

Retail

Former Amazon Executive Sergio Bucher Takes on Britain’s Debenhams

Six months into the job, Sergio Bucher has laid out his strategy.

clock April 20, 2017Samantha Conti

Amazon Fashion's spring 2017 campaign

Media

Amazon Fashion Europe Taps Liya Kebede for Spring Campaign

Cass Bird shot the campaign.

clock February 2, 2017Natalie Theodosi

An Amazon Fashion TV ad from fall 2016.

Marketing and Promotion

In Fashion Push, Amazon Puts Ad Dollars Toward TV

Amazon appeals to the masses and outspends competitors with video ads that purport to promote its more high fashion offerings.

clock January 3, 2017Maghan McDowell

Amazon Prime Air

Technology

Amazon Delivers First Drone Package

Amazon’s Prime Air is being tested to deliver packages that are up to five pounds in 30 minutes or less, and Amazon completed the first successful delivery Dec. 7.

clock December 15, 2016Maghan McDowell

Amazon

Government and Trade

Amazon U.K. Responds to Sunday Times Allegations

An undercover investigation by the London newspaper reported poor working conditions at Amazon U.K.’s Scotland depot.

clock December 12, 2016Lorelei Marfil

Georg Jensen x Amazon Fashion

Fashion Scoops

Georg Jensen Launches Limited-Edition Jewelry Collection on Amazon Fashion

The collection was created using Gemfields rubies.

clock October 11, 2016Natalie Theodosi

Hotlips capsule collection Solange Azagury-Partridge Amazon EU

Fashion Scoops

Solange Azagury-Partridge Teams With Amazon Fashion on Another Hotlips Collection

Collection will be available on Amazon Fashion’s European sites from Nov. 3.

clock October 7, 2016Natalie Theodosi

Barbara Palvin Model Amazon Fashion European Fall 2016 Campaign

Retail

Amazon Fashion Names Model Barbara Palvin as Face

Photographed by Cass Bird and styled by Julia Sarr-Jamois, the campaign was shot in the company’s studio in East London.

clock September 20, 2016Lorelei Marfil

Debenhams store

Retail

Amazon Europe’s Sergio Bucher Named CEO of Debenhams

The executive will replace Michael Sharp, who resigned last year after a string of disappointing results and profit warnings.

clock May 26, 2016Samantha Conti

Juliet Warkentin, Amazon Fashion Europe

Retail

The Customer as Stylist: Amazon Fashion Europe Appeals to Range of Women

Juliet Warkentin says the site’s aim is to inspire rather than dictate.

clock April 25, 2016Julia Neel

Retail

Amazon Quietly Rolls Out Private Label Fashions

In addition to building out its team, Amazon has at least seven private label fashion brands selling on its site already.

clock February 22, 2016Maghan McDowell

Chiara Ferragni Amazon Fashion's Spring 2016 Campaign Shoot

Media

Amazon Fashion Taps Chiara Ferragni as European Ambassador, Face of Spring Campaign

The campaign was shot by Cass Bird and styled by Julia Sarr-Jamois in Amazon’s Fashion photography studio in Shoreditch.

clock February 10, 2016Lorelei Marfil

London Amazon Fashion Studio

Retail

Amazon Opens Its Biggest Fashion Photography Studio in London

Hoxton studio spans 46,000 square feet and Suki Waterhouse will be brand ambassador.

clock July 23, 2015Samantha Conti

Arrow

Essentialist

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Fashion

Paris Ones to Watch

clock 11hKatya Foreman

Social Studies