The range will be available to purchase immediately after the spring 2018 show on Sept. 16.
Six months into the job, Sergio Bucher has laid out his strategy.
Cass Bird shot the campaign.
The collection was created using Gemfields rubies.
Collection will be available on Amazon Fashion’s European sites from Nov. 3.
The executive will replace Michael Sharp, who resigned last year after a string of disappointing results and profit warnings.
Juliet Warkentin says the site’s aim is to inspire rather than dictate.
The campaign was shot by Cass Bird and styled by Julia Sarr-Jamois in Amazon’s Fashion photography studio in Shoreditch.
Hoxton studio spans 46,000 square feet and Suki Waterhouse will be brand ambassador.