Asics

A Forever 21 store.

Legal

Forever 21 Copied Alo Yoga Sports Bra, Brand Says

The fast-fashion chain is no stranger to infringement lawsuits, but claims around athleticwear are getting more frequent.

clock October 19, 2017Kali Hays

Steve Aoki in his Asics.

Activewear

Asics Taps Steve Aoki as Brand Ambassador

The popular DJ and fashion designer is expected to attract younger consumers to the brand.

clock October 18, 2017Jean E. Palmieri

One of the New Balance ads.

Activewear

New Balance Marathon Campaign Runs the Gamut

The campaign will feature pop-ups, consumer activations and traditional broadcast and outdoor advertising.

clock October 6, 2017Jean E. Palmieri

The Asics store in London

Retail

Experience Matters: Asics Aims to Stimulate Mind, Body in London Stores

The footwear brand has transformed two London stores to pique customer interest.

clock August 2, 2017Lorelei Marfil

A look from Adidas Originals by Alexander Wang.

Legal

Adidas, Asics Open to Settlement in Tech Patent Fight

The warring athleticwear companies could be approaching settlement talks in ongoing patent litigation.

clock June 13, 2017Kali Hays

w Asics Finish Advantage Tight

Legal

Asics Wants Adidas Suit Over Fitness Tracking Tech Nixed

The Japanese athletic company said the ideas behind a string of Adidas patents are too abstract for protection.

clock May 11, 2017Kali Hays

w Asics Finish Advantage Tight

Activewear

Asics to Open Product Creation Studio in Boston

The location will complement the brand’s other U.S. office in Irvine, Calif.

clock March 29, 2017Jean E. Palmieri

adidas running

Legal

Adidas Sues Asics Over String of Tech Patents

Asics is allegedly using technology covered by nearly a dozen patents registered to Adidas.

clock March 20, 2017Kali Hays

Asics donated $1.5 million worth of shoes to Girls on the Run

Activewear

Asics Adds Human Resources, Legal Executives to U.S. Team

The company also donated 50,000 pairs of shoes to Girls on the Run.

clock December 21, 2016Jean E. Palmieri

w Asics Finish Advantage Tight

Activewear

Asics Creates Running Tight to Improve Performance

The Finish Advantage Tight provides muscle support to prevent fatigue.

clock December 1, 2016Jean E. Palmieri

FuzeX Asics

Footwear

Asics Offers Shoes to Raise Funds for Cancer Research

The Accelerate Hope Collection will be available through November.

clock August 3, 2016Jean E. Palmieri

Jarrion Lawson has signed with Asics.

Activewear

Asics Signs Jarrion Lawson to Pro Sponsorship Deal

He is a six-time national champion in track and field.

clock June 30, 2016Jean E. Palmieri

Ryan Hall and Candace Hill in the new DynaFlyte shoe

Footwear

Asics Introduces DynaFlyte Lightweight Cushioned Shoe

The shoe will be available starting July 1 and will retail for $140.

clock June 14, 2016Jean E. Palmieri

Shoes from Asics Tiger

Fashion Scoops

Asics Relaunching Asics Tiger Brand

The Japanese company is targeting the “sport lifestyle” market.

clock January 28, 2015Kelly Wetherille

Arrow

Essentialist

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Saks Fifth Avenue's 2017 Holiday Display

Fashion

Holiday Windows 2017: Urban Odes and Outsize Spectacles

clock 20hSharon Edelson

Social Studies