Bridget Foley's Diary: Fall 2018: A Look Back

clock March 23, 2018Bridget Foley


How Ulta Is Resetting the Mass Beauty Shopping Experience

clock March 23, 2018Ellen Thomas


Tory Burch, Tresalia Tap Banks

clock March 23, 2018Evan Clark


Steve Aoki in Asics' new Hypergel-Kenzen hybrid shoe.

Fashion Scoops

Asics, Aoki to Introduce New Streetwear Sneaker

The Hypergel-Kenzen will be available exclusively at Foot Locker beginning today.

clock March 19, 2018Jean E. Palmieri

The Kiko Kostadinov model


Asics/Kiko Kostadinov Sneaker Now in U.S.

The $250 shoe is being sold at Dover Street Market.

clock February 8, 2018Jean E. Palmieri

Inside the new Asics store in New York.


Asics Opens New York Flagship and Includes Tiger Collection

The two-level unit is located on 47th Street.

clock December 14, 2017Jean E. Palmieri

Kith x Moncler capsule collection

Fashion Scoops

Moncler, Kith Present Co-branded Men’s Capsule Collection

The lineup will make its retail debut at Moncler and Kith physical and online stores on Dec. 2.

clock November 29, 2017Alessandra Turra

A Forever 21 store.


Forever 21 Copied Alo Yoga Sports Bra, Brand Says

The fast-fashion chain is no stranger to infringement lawsuits, but claims around athleticwear are getting more frequent.

clock October 19, 2017Kali Hays

Steve Aoki in his Asics.


Asics Taps Steve Aoki as Brand Ambassador

The popular DJ and fashion designer is expected to attract younger consumers to the brand.

clock October 18, 2017Jean E. Palmieri

One of the New Balance ads.


New Balance Marathon Campaign Runs the Gamut

The campaign will feature pop-ups, consumer activations and traditional broadcast and outdoor advertising.

clock October 6, 2017Jean E. Palmieri

The Asics store in London


Experience Matters: Asics Aims to Stimulate Mind, Body in London Stores

The footwear brand has transformed two London stores to pique customer interest.

clock August 2, 2017Lorelei Marfil

A look from Adidas Originals by Alexander Wang.


Adidas, Asics Open to Settlement in Tech Patent Fight

The warring athleticwear companies could be approaching settlement talks in ongoing patent litigation.

clock June 13, 2017Kali Hays

w Asics Finish Advantage Tight


Asics Wants Adidas Suit Over Fitness Tracking Tech Nixed

The Japanese athletic company said the ideas behind a string of Adidas patents are too abstract for protection.

clock May 11, 2017Kali Hays

w Asics Finish Advantage Tight


Asics to Open Product Creation Studio in Boston

The location will complement the brand’s other U.S. office in Irvine, Calif.

clock March 29, 2017Jean E. Palmieri

adidas running


Adidas Sues Asics Over String of Tech Patents

Asics is allegedly using technology covered by nearly a dozen patents registered to Adidas.

clock March 20, 2017Kali Hays

Asics donated $1.5 million worth of shoes to Girls on the Run


Asics Adds Human Resources, Legal Executives to U.S. Team

The company also donated 50,000 pairs of shoes to Girls on the Run.

clock December 21, 2016Jean E. Palmieri

w Asics Finish Advantage Tight


Asics Creates Running Tight to Improve Performance

The Finish Advantage Tight provides muscle support to prevent fatigue.

clock December 1, 2016Jean E. Palmieri

FuzeX Asics


Asics Offers Shoes to Raise Funds for Cancer Research

The Accelerate Hope Collection will be available through November.

clock August 3, 2016Jean E. Palmieri

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Nike Still ‘Most Valuable’ Apparel Brand Despite Recent Setbacks

clock March 23, 2018Kali Hays and Lorelei Marfil

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