The latest statement from Changing Markets is set to be issued late Tuesday.
The retailer plans to debut a discount marketplace for fashion and lifestyle products with both external and H&M group brands.
According to the group’s annual British brands report, Burberry nabbed the top slot for the second year in a row.
They are trying to promote inclusivity and avoid reinforcing gender stereotypes.
Retail and luxury stocks were also mostly down in morning trading on Friday.