Ath-leisure

Chinese people walk next to a screen showing Chinese soldiers, at a shopping and tourist district in Beijing, China, 30 July 2017. China will mark the 90th anniversary of the founding of the People's Liberation Army on 01 August 2017.Daily life in Beijing, at 90th anniversary of the founding of the People's Liberation Army, China - 30 Jul 2017

Financial

International Reach to Boost Apparel Companies’ Profits in 2018

Moody’s said international operations for America’s biggest apparel companies will have profits ticking up next year.

clock 2hKali Hays

Under Armour's “Unlike Any” campaign featuring Zoe Zhang.

Financial

Nike, Under Armour, Lululemon Facing Dwindling Ath-leisure Trend

A new Wells Fargo report says the ath-leisure boom times for athletic giants are looking close to over.

clock September 19, 2017Kali Hays

Participants practice yoga at a Lululemon event in Chengdu.

Business Features

Chinese Women Present Major Opportunity for Sportswear Brands

A shift in beauty standards, increase in sports participation and desire for fashionable athletic attire drives a new generation of Chinese women.

clock September 19, 2017Casey Hall

lululemon-sports-bra-2

Financial

Lululemon Sales Grow in Q2, but Profits Still Down

The yoga-centric brand will incur millions in costs related to store closures, but $4 billion in revenue by 2020 is still the larger plan.

clock August 31, 2017Kali Hays

Demi Lovato wears Fabletics

People

Demi Lovato on Her Latest Fabletics Collection and Her New Album

The pop star discussed her second activewear collection, her workout routine and her upcoming release.

clock August 16, 2017Marcy Medina

lululemon-sports-bra-3

Activewear

Analytics Firm Sees Ath-leisure Trend Driving U.K. Sports Market 8% This Year

GlobalData said in a research report that the trend will push sales to 2.5 billion pounds.

clock August 15, 2017Arthur Zaczkiewicz

Financial

YogaWorks Completes IPO, Raises $40 Million

After postponing its first IPO attempt last month, the company succeeded in completing its second try.

clock August 11, 2017Vicki M. Young

The 40th anniversary edition of the Champion Absolute Sport Bra.

Markets

Hanesbrands Q2 Results in Line With Wall Street’s Expectations

The company also reaffirmed full-year guidance for 2017.

clock August 1, 2017Vicki M. Young

Frida Gustavsson wearing Mavi.

Markets

Mavi Wants a Bigger Presence in the Women’s Market

Mavi has a core following among male consumers, but thinks there’s room to grow its women’s business.

clock July 31, 2017Vicki M. Young

Under Armour's “Unlike Any” campaign featuring  Natasha Hastings.

Financial

Under Armour Gets Investment Downgrade Before Quarterly Results

Deutsche Bank doesn’t like the athleticwear brand’s near term growth prospects.

clock July 25, 2017Kali Hays

Alo Yoga Santa Monica

Retail

Alo Yoga to Open Store at The Grove

The fashionable activewear brand will open its third store at the Los Angeles shopping center later in the year.

clock July 21, 2017Kari Hamanaka

BeachRiot swimsuits

Activewear

Swim and Active Collective Shows Highlight 2018 Trends, Brisk Business

The Huntington Beach, Calif., expos spotlighted fashion trends ahead of Miami Swim Week and indicated brisk business in two growing categories.

clock July 20, 2017Marcy Medina

Varley activewear

Activewear

Activewear Brand Varley Looks to Assert Performance Positioning

The company is looking to press ahead of the crowded activewear market by boosting its performance and lifestyle story.

clock July 14, 2017Kari Hamanaka

Inside the Santa Monica HQ of 2XU.

Human Resources

Athletic Compression Brand 2XU Opens N.A. HQ in Santa Monica

In addition to the new HQ, it also operates three stores in California.

clock July 10, 2017Vicki M. Young

Rihanna on the catwalkFenty Puma by Rihanna show, Autumn Winter 2017, Paris Fashion Week, France - 06 Mar 2017

Marketing and Promotion

Ath-leisure Market Swells Despite Hyper Saturation

The category is red-hot and shows no indication of cooling off.

clock June 29, 2017Elizabeth Doupnik

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Essentialist

Today's Must Read

Pierpaolo Piccoli

Eye

Industry Heavyweights Receive Green Carpet Fashion Awards

clock 5hLuisa Zargani

Social Studies