Back to School

NPD says back-to-school season runs from July through September.


NPD: Mass Merchants are Winners in B-t-s Sales

NPD said the back-to-school selling season runs from July through September.

clock August 30, 2017Vicki M. Young

Holiday shoppers in New York.


B-t-s Results Reveal Insights Into Upcoming Holiday Sales

A recent report by ContentSquare illustrated the state of the market for this year’s back-to-school season — here’s what the findings might mean for holiday.

clock August 29, 2017Lauren Olsen

Weekly sales see a boost by b-t-s spending.


As B-t-s Spending Drives Weekly Sales Up, American Eagle Seen as Season’s Winner

The Retail Economist-Goldman Sachs Weekly Retail Sales Index rose 2.4 percent this past week.

clock August 8, 2017Arthur Zaczkiewicz

First Insight consumer survey


As Weekly Sales Dip, Apparel and Electronics Get Back-to-School Boost

The Retail Economist-Goldman Sachs Weekly Chain Store Sales Index fell 0.5 percent.

clock August 1, 2017Arthur Zaczkiewicz



Shoppers Eye Malls, Set to Spend More This Bts Season

Telsey Advisory Group said in a research note that the back-to-college segment is on track to have a record year.

clock July 26, 2017Arthur Zaczkiewicz

Digital Summit Los Angeles 2016


Retailers to Invest More in Mobile, Social for Back-to-School

Some 89 percent of retailers will increase their marketing spend on mobile for b-t-s.

clock July 20, 2017Lisa Lockwood

B-T-S transaction activity begins in late June.

Marketing and Promotion

Generation Z Eyes Physical Stores for B-t-s Shopping

HRC Retail Advisory polled the cohort and found a preference for shopping sooner, and in stores.

clock July 19, 2017Arthur Zaczkiewicz

MODEL RELEASED Group of school children (10-13) using computers in classroomVARIOUS


B-t-s Spending Expected to Reach $27 Billion, According to Deloitte Study

Parents with children in grades K-12 are expected to spend an average of $501 per student.

clock July 12, 2017Lisa Lockwood

Shoppers turn to mobile devices for fashion shopping and buying.


Google: Back-to-School Shopping Is Earlier, on Mobile

Google’s back-to-school trend report looked at how people are using Google Search and YouTube to inform their shopping journey.

clock August 23, 2016Maghan McDowell

Parents are expected to spend $675 on back-to-school purchases, according to Brand Keys survey.


Back-to-School Spending Expected to Rise 3.9 Percent, Brand Keys Reveals

Spending on clothing is expected to rise 3 percent, while electronics spending should be up 20 percent.

clock August 15, 2016Lisa Lockwood

Tax cuts, if they happen, could boost consumer spending.


Fung: Record Back-to-School Spending Expected as Consumers Start Shopping

Fung Global Retail & Technology projects that back-to-school spending will reach near-record levels as consumers quit saving and start shopping.

clock August 11, 2016Debra Borchardt


Marketing and Promotion

NRF Says Back-To-School Shopping to Increase, Start Earlier

The National Retail Federation’s back-to-school survey is saying that shoppers will increase their spending and start earlier.

clock July 21, 2016Debra Borchardt

Circus by Sam Edelman sneakers.

Leather Goods

Accessories: Back to School Best Sellers

Top back-to-school accessories take their cues from key ready-to-wear looks.

clock September 6, 2015Lauren McCarthy


Genesco Gets an ‘A’ for Back to School Selling

Genesco stock jumped more than 7 percent as the company beat earnings and sales estimates.

clock September 3, 2015Debra Borchardt

Back-to-School Beauty Products

Color Cosmetics

Beauty School

WWD rounded up some of fall’s most innovative launches.

clock August 30, 2015Jayme Cyk and Julie Naughton

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Today's Must Read

The Nordstrom logo is displayed above the post where it trades on the floor of the New York Stock Exchange, . Nordstrom slashed its annual projections and said a key measure of sales fell for the first time in almost seven yearsFinancial Markets Wall Street Nordstrom, New York, USA


Nordstrom Talks Break Down, Next Move Unclear

clock March 21, 2018Evan Clark

Social Studies