A recent report by ContentSquare illustrated the state of the market for this year’s back-to-school season — here’s what the findings might mean for holiday.
The Retail Economist-Goldman Sachs Weekly Retail Sales Index rose 2.4 percent this past week.
The Retail Economist-Goldman Sachs Weekly Chain Store Sales Index fell 0.5 percent.
Telsey Advisory Group said in a research note that the back-to-college segment is on track to have a record year.
Some 89 percent of retailers will increase their marketing spend on mobile for b-t-s.
HRC Retail Advisory polled the cohort and found a preference for shopping sooner, and in stores.
Parents with children in grades K-12 are expected to spend an average of $501 per student.
Google’s back-to-school trend report looked at how people are using Google Search and YouTube to inform their shopping journey.
Spending on clothing is expected to rise 3 percent, while electronics spending should be up 20 percent.
Fung Global Retail & Technology projects that back-to-school spending will reach near-record levels as consumers quit saving and start shopping.
The National Retail Federation’s back-to-school survey is saying that shoppers will increase their spending and start earlier.