The company’s acquisition of BCBG Max Azria Group’s operations is expected to drive second-half top-line growth.
The label’s creative director will show at his first New York Fashion Week since assuming the top design spot at BCBG.
Marquee plans on making more acquisitions for its brand portfolio.
The group will fork over an additional $4.2 million to acquire the business.
Max and Lubov Azria aren’t happy with what they may be getting out of the plan.
A bankruptcy court judge approved the company’s request to shorten the period for any objections on the proposed sale — with an implied value of $165 million — of BCBG.
The purchase price for the bankrupt chain is $23 million.
It’s the first major news for Azria since his confirmed departure from the fashion house he founded.
The brand got the go-ahead from a bankruptcy judge to reject Azria’s employment agreement.
Azria believes the key to success is staying nimble and thinking like a tech start-up, remaining tight and lean.
The deal includes licenses on the BCBG Max Azria and BCBGeneration brands.