The firm counts Roger Farah as one of three new investors.
Crastin is a high-performance and chemical resistant polymer.
Users can test and buy lashes via the app.
The brand’s chief executive officer stressed building trust with consumers.
The executive vice president of prestige called on brands to “deliver a personal, emotional connection to beauty.”
The platform’s ultimate goal is to go public, he said.
The creators of ColourPop and Kylie Cosmetics say young consumers tune out traditional marketing.
The three boxes are being co-branded with Allure magazine.
An insider’s guide to beauty’s biggest investors.