An ad image from Bebe.


Bebe Joins B. Riley Through Debt Conversion

The investment bank said the now online-only Bebe is an “attractive opportunity.”

clock 22hKali Hays

Andrew linked to the items in the above picture on her Instagram Stories on Black Friday.


Influencers: Holiday Season’s Biggest Sales Drivers?

Content creators saw a sharp increase in clicks and conversion on Black Friday.

clock November 27, 2017Rachel Strugatz

An ad image from Bebe.

Real Estate

Bebe to Sell Los Angeles Design Studio for $35M

The retailer said it expects to close on the deal by mid-August.

clock July 7, 2017Kari Hamanaka

An ad image from Bebe.


Global Brands Group to Relaunch Bebe’s E-commerce Platform

GBG has also named Nathan Jenden as Bebe’s creative director.

clock June 16, 2017Lisa Lockwood



Bebe Reaches Landlord Deals to Close All Remaining Stores

The brand is officially online-only.

clock June 7, 2017Kali Hays

Thrift sites give many mall brands a good second life.


Wet Seal, BCBG, Bebe Among Brands With Strong Resale Value

Crocs ranked first, following the new campaign with Drew Barrymore.

clock May 9, 2017Vicki M. Young



Bebe to Incur $20M Impairment on Close of All Stores

The company disclosed the shuttering of its retail fleet in an SEC filing.

clock April 21, 2017Kari Hamanaka

A Bebe store front.


Bebe California Layoffs Total More Than 700

The cuts are at stores and the company’s headquarters and Los Angeles design center.

clock April 11, 2017Kari Hamanaka

The Bebe store at Garden State Plaza, in Paramus, N.J.


Bebe’s Closure of 21 Stores to Cost $9.4M

Final sales are ongoing at all stores, with a final day of operation slated for May 27.

clock April 5, 2017Vicki M. Young

Payless Shoe Source store, Mount Laural, New Jersey, USAVarious, America


Payless ShoeSource Files Chapter 11

The bankrupt retailer plans to shutter at least 400 stores.

clock April 4, 2017Evan Clark

Some summer looks from Bebe.


Bebe Shares Drop 44.5% on Store Closing Rumblings

Rumblings of financial pressures have been plaguing the chain since its joint venture with Bluestar Alliance for the brand’s IP assets.

clock March 21, 2017Vicki M. Young



Aeropostale Finds a Buyer, While Lululemon Finds Disappointment

Stocks are moving higher on a disappointing jobs report as Aeropostale finds a buyer, while Lululemon disappoints investors.

clock September 2, 2016Debra Borchardt

Bebe fall 2016 ad campaign

Marketing and Promotion

Bebe’s Fall 2016 Ad Campaign Channels a Weekend Escape

Call them “Thelma & Louise” for Millennials. Bebe’s new fall ad campaign follows two girlfriends on a weekend escape.

clock August 3, 2016Khanh T.L. Tran

Bebe summer 2016

Ready To Wear

Bebe, Bluestar Joint Venture Strikes Multiple Licensing Deals

New Bebe products, geared to better department stores, are expected to hit the market in 2017.

clock July 21, 2016Lisa Lockwood

Naven cofounders Kym and Alexis McClay

Fashion Scoops

Bebe Freshens Up Fashion in Naven Collaboration

The struggling retailer recruits Naven twins Kym and Alexis McClay to design a yearlong collaboration and appear in the ad campaign.

clock July 14, 2016Khanh T.L. Tran

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Today's Must Read

Chinese shoppers peruse a Tagheuer display on Shanghai's Nanjing Road West.


China's Domestic Luxury Market Grows 20%, Outgrows Overseas Shopping

clock 8hNyima Pratten

Social Studies