The contemporary brand takes a lifestyle approach with services and new concepts at its 34th Street prototype.
Content creators saw a sharp increase in clicks and conversion on Black Friday.
GBG has also named Nathan Jenden as Bebe’s creative director.
The brand is officially online-only.
Crocs ranked first, following the new campaign with Drew Barrymore.
The company disclosed the shuttering of its retail fleet in an SEC filing.
Stocks are moving higher on a disappointing jobs report as Aeropostale finds a buyer, while Lululemon disappoints investors.
Call them “Thelma & Louise” for Millennials. Bebe’s new fall ad campaign follows two girlfriends on a weekend escape.
New Bebe products, geared to better department stores, are expected to hit the market in 2017.