Benefit

benefit susan kim wwd digital forum

Marketing and Promotion

How Benefit Guards Its Brand DNA

Benefit’s Susan Kim on how this 40-year-old cosmetics company resonates with today’s consumers.

clock November 22, 2017Adriana Lee

Fenty Beauty's core collection.

Color Cosmetics

Fenty Beauty Earns Third Spot in Earned Media Value

In Tribe Dynamics’ Cosmetics report for September, Rihanna’s makeup line recorded over $72 million in earned media value.

clock October 24, 2017Layla Ilchi

A rendering of Philosophy's Wellbeing Workshop that will open at the World Trade Center's Oculus.

Products

Philosophy Turns to Influencers for China Launch

The brand is seeing sales in the region that are three times those of original projections.

clock October 3, 2017Rachel Strugatz

Benefit Cosmetics signed actress Yang Zi in early 2017 as a brand ambassador for China.

Technology

Digital Download: East vs. West Beauty Influence

Brands from Benefit to Givenchy are tapping Chinese KOLs and influencers to sell product.

clock September 15, 2017Rachel Strugatz

Benefit is rolling out a universal menu of Brow Styles in all BrowBars.

Color Cosmetics

Benefit Builds Brow Biz, Brow Bars

A universal menu of services called Brow Styles will roll out in all of the brand’s 2,500 Brow Bars worldwide.

clock June 1, 2017Rachel Strugatz

Make Up For Ever's #BlendInStandOut campaign

Beauty Features

Anastasia Beverly Hills, Lush, Bellami Receive Top Spots for Earned Media Value

The Tribe Dynamics’ report quantifies the estimated value brands gain through digital media.

clock May 23, 2017Layla Ilchi

AtmosphereMuseum of Arts and Design's Gala, En Plein Air, Bohemian Benevolent Association, New York, USA - 18 May 2017

Parties

MAD Gala Turns Up the Lights on Lindsey Adelman’s Work

The Museum of Arts and Design hosted its En Plein Air benefit dinner on Thursday night.

clock May 19, 2017Kristen Tauer

Women Fashion Designers: Carolina Herrera

Fashion Scoops

Carolina Herrera Pre-Fall Show Planned for Benefit for Samuel Waxman Cancer Research Foundation

Through its support of leading researchers in a wide range of cancer categories, the Waxman Foundation has awarded $90 million to more than 200 researchers globally since 1976

clock May 15, 2017Rosemary Feitelberg

Tamyka Smith, Lela Rose, Christine Muhlke==Edible Schoolyard NYC 2017 Spring Benefit==Metropolitan West, NYC==April 24, 2017==©Patrick McMullan==Photo - Sylvain Gaboury/PMC====

Parties

Lela Rose Wants Kids to Eat Better

“I love to eat delicious food, and this really brings food and education together, and I think it’s just an unbelievable combination,” she said at Edible Schoolyard NYC’s Fifth Annual Spring Benefit.

clock April 25, 2017James Manso

@Damselindior's Follower Quality.

Business Features

Keeping Score: Brands Tally Bloggers’ Bots

Influencer followings could contain as much as 20 percent fake followers.

clock April 25, 2017Rachel Strugatz

Campaign Image

Color Cosmetics

Benefit Turns to Influencers to Lift Cheek Biz

Meredith Foster and Teala Dunn will headline the brand’s new campaign.

clock March 10, 2017Rachel Strugatz

Fashion Scoops

LVMH Creates Internal Prize for Women’s Empowerment

The first EllesVMH prize will reward internal initiatives from the group’s brands and affiliates for their work to promote gender diversity, and will be awarded on International Women’s Day.

clock March 3, 2017Alex Wynne

Solange Knowles Met Gala

Color Cosmetics

Benefit Cosmetics’ Brow Translator Interprets Emotions Eyebrows Convey

The brand hopes to build the brow category through social media buzz.

clock January 27, 2017Rachel Brown

Benefit Cosmetic's assortment of eyebrow products.

Fashion Scoops

Benefit Cosmetics Launches Brow Services App in the U.K.

The app is available free via the App Store and Google Play and has received more than 8,000 downloads since its launch.

clock December 16, 2016Joanna Taylor

Pür

Color Cosmetics

Pür Celebrates the Holidays With Influencer Collaboration

The brand has linked with Angel Merino and Jade Marie Chapman to spotlight its high-impact color-cosmetics merchandise.

clock December 6, 2016Rachel Brown

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Business

London’s Oxford Circus Hit by Reported Gun Attack on Black Friday

clock 8hWWD Staff

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