Benefit

Benefit Cosmetics signed actress Yang Zi in early 2017 as a brand ambassador for China.

Technology

Digital Download: East vs. West Beauty Influence

Brands from Benefit to Givenchy are tapping Chinese KOLs and influencers to sell product.

clock September 15, 2017Rachel Strugatz

Benefit is rolling out a universal menu of Brow Styles in all BrowBars.

Color Cosmetics

Benefit Builds Brow Biz, Brow Bars

A universal menu of services called Brow Styles will roll out in all of the brand’s 2,500 Brow Bars worldwide.

clock June 1, 2017Rachel Strugatz

Make Up For Ever's #BlendInStandOut campaign

Beauty Features

Anastasia Beverly Hills, Lush, Bellami Receive Top Spots for Earned Media Value

The Tribe Dynamics’ report quantifies the estimated value brands gain through digital media.

clock May 23, 2017Layla Ilchi

AtmosphereMuseum of Arts and Design's Gala, En Plein Air, Bohemian Benevolent Association, New York, USA - 18 May 2017

Parties

MAD Gala Turns Up the Lights on Lindsey Adelman’s Work

The Museum of Arts and Design hosted its En Plein Air benefit dinner on Thursday night.

clock May 19, 2017Kristen Tauer

Women Fashion Designers: Carolina Herrera

Fashion Scoops

Carolina Herrera Pre-Fall Show Planned for Benefit for Samuel Waxman Cancer Research Foundation

Through its support of leading researchers in a wide range of cancer categories, the Waxman Foundation has awarded $90 million to more than 200 researchers globally since 1976

clock May 15, 2017Rosemary Feitelberg

Tamyka Smith, Lela Rose, Christine Muhlke==Edible Schoolyard NYC 2017 Spring Benefit==Metropolitan West, NYC==April 24, 2017==©Patrick McMullan==Photo - Sylvain Gaboury/PMC====

Parties

Lela Rose Wants Kids to Eat Better

“I love to eat delicious food, and this really brings food and education together, and I think it’s just an unbelievable combination,” she said at Edible Schoolyard NYC’s Fifth Annual Spring Benefit.

clock April 25, 2017James Manso

@Damselindior's Follower Quality.

Business Features

Keeping Score: Brands Tally Bloggers’ Bots

Influencer followings could contain as much as 20 percent fake followers.

clock April 25, 2017Rachel Strugatz

Campaign Image

Color Cosmetics

Benefit Turns to Influencers to Lift Cheek Biz

Meredith Foster and Teala Dunn will headline the brand’s new campaign.

clock March 10, 2017Rachel Strugatz

Fashion Scoops

LVMH Creates Internal Prize for Women’s Empowerment

The first EllesVMH prize will reward internal initiatives from the group’s brands and affiliates for their work to promote gender diversity, and will be awarded on International Women’s Day.

clock March 3, 2017Alex Wynne

Solange Knowles Met Gala

Color Cosmetics

Benefit Cosmetics’ Brow Translator Interprets Emotions Eyebrows Convey

The brand hopes to build the brow category through social media buzz.

clock January 27, 2017Rachel Brown

Benefit Cosmetic's assortment of eyebrow products.

Fashion Scoops

Benefit Cosmetics Launches Brow Services App in the U.K.

The app is available free via the App Store and Google Play and has received more than 8,000 downloads since its launch.

clock December 16, 2016Joanna Taylor

Pür

Color Cosmetics

Pür Celebrates the Holidays With Influencer Collaboration

The brand has linked with Angel Merino and Jade Marie Chapman to spotlight its high-impact color-cosmetics merchandise.

clock December 6, 2016Rachel Brown

Benefit Cosmetic's assortment of eyebrow products.

Color Cosmetics

Benefit Challenges Anastasia for Brow Brand Crown

The success of Benefit’s eyebrow products this year nailed down the new order: digital and social media drive launches.

clock November 28, 2016Rachel Strugatz

KL Polish

Color Cosmetics

KathleenLights Leaps From Social Media to Selling Nail Polishes

The popular YouTuber’s new brand KL Polish is the latest in a growing list of brands started by digital beauty influencers.

clock November 22, 2016Rachel Brown

The Benefit Brow Collection.

Other

Beauty Panel to Execs: Get Real — Authenticity Rings True for Social Media ROI

There is no secret sauce when it comes to succeeding at social other than holding relationships sacred and being real.

clock November 2, 2016Kari Hamanaka

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Essentialist

Today's Must Read

Pierpaolo Piccoli

Eye

Industry Heavyweights Receive Green Carpet Fashion Awards

clock 6hLuisa Zargani

Social Studies