Berlin

Catch a free ride with the limited edition EQT Support 93/Berlin sneaker

Fashion Scoops

Adidas and Berlin Transport Authority Team on Limited-Edition Sneaker

Shoes incorporate the BVG’s signature pattern plus an annual season ticket.

clock January 10, 2018Melissa Drier

The first Tokio Hotel capsule collection at its launch at The Store in Berlin

Fashion Features

Tokio Hotel Launches First Fashion Collection at The Store in Berlin

Front man Bill Kaulitz aims to pull his band’s look together with the streetwear capsule.

clock December 1, 2017Melissa Drier

05_Guy_Bourdin_Charles_Jourdan

Fashion Scoops

‘Guy Bourdin: Image Maker’ Bows at Berlin’s Helmut Newton Foundation

Guy Bourdin and Helmut Newton meet for the first time in Berlin.

clock November 30, 2017msdrier

A photo from Peter Lindbergh and Louis Vuitton's book.

Fashion Scoops

Peter Lindbergh and Louis Vuitton Unveil Photographer’s Berlin Fashion Eye in German Capital

The photographer captures the spirit of Berlin in photos lensed there — and elsewhere in book.

clock November 21, 2017Melissa Drier

Philomena Zanetti at Mercedes-Benz Fashion Week Berlin Spring/Summer 2017

Marketing and Promotion

Mercedes-Benz Condensing Runway Action in Berlin

Automotive giant now partnering with Nowadays for a newly conceived Mercedes-Benz Fashion Week in Berlin.

clock November 13, 2017Melissa Drier

The Upper West highrise in Berlin

Real Estate

Karstadt Owner Signa Acquires Five Key Retail Properties in Germany

The 1.5 billion euro deal with RFR Holding is Germany’s largest real estate transaction of 2017.

clock November 10, 2017Melissa Drier

A look from Ecoalf.

Retail

Ecoalf Brings Eco Message to Berlin With Flagship

Spanish eco-fashion brand Ecoalf opens its first international flagship in Berlin as part of an expansion strategy.

clock November 9, 2017Quynh Tran

Financial

Zalando Posts 11.1 Million Euro Net Loss, Grows Sales 28.7% in Q3

The e-tailer is to continue heavy investments into the “fourth quarter and beyond.”

clock November 7, 2017Melissa Drier

Retail

Zalando’s New ‘Build’ Program Taps Start-Up Expertise To Enhance Shopping Experience

First Build partner Bllush to link social media images to the Zalando Fashion Store

clock September 20, 2017Melissa Drier

Punching Trunk Karl Lagerfeld et Louis Vuitton, en toile Monogram, contenant une Punching Suitcase. - vue de 3/4.

Fashion Scoops

Louis Vuitton Presents Time Capsule Exhibition in Berlin

Smaller format to open shortly in Bangkok, followed by a second European city in 2018.

clock September 15, 2017Melissa Drier

Comme des Garçons' new look in Berlin

Retail

Comme des Garçons Revamps Berlin Shop and Expands Brand Assortment

Younger Berliners are now shopping the brand, which is also building up its German wholesale business.

clock September 11, 2017Melissa Drier

The Zolando Fall 2017 RTW runway show in Berlin, Germany.

Business Features

Zalando’s Second Bread & Butter Explores Consumer Direct Marketing Strategies

Zalando’s consumer-oriented Bread & Butter show explores direct on- and off-line consumer communication during a three-day-festival.

clock September 4, 2017Quynh Tran

Financial

Investments Subdue Zalando Operative Earnings in Q2

The e-tail giant launched a new premium, fee-based membership program, called Zalando Zet.

clock July 18, 2017Melissa Drier

Marco Raab

Human Resources

Escada Names Marco Raab Global Vice President Marketing and Communications

Ex-Red Bull marketing ace to “give wings” to Escada’s on and offline activities.

clock July 12, 2017Melissa Drier

Booths at Berlin's Premium trade show

Markets

New Strategies and Growing Market Confidence at Berlin Fairs

At Berlin’s trade fairs during Berlin Fashion Week, the mood was upbeat and visitors were confident about the market and discussed strategies despite less traffic.

clock July 10, 2017Quynh Tran

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Essentialist

Today's Must Read

Backstage at Prada Men's Fall 2018

Fashion

Prada Men’s Fall 2018

clock January 14, 2018Samantha Conti

Social Studies