Tommy Hilfiger, Mary Katrantzou and Peter Pilotto were sipping cocktails with the Chinese online retailer and the BFC/Vogue Fashion Fund.
The designer will work with the British Fashion Council and fashion students in the U.K. to create a capsule collection for spring 2018.
Eleven London brands will share grants totaling $450,000 pounds.
This is the first year that the prize went to more than one winner.
The platform, which offers e-commerce, will launch brands including Poan, Iva Ksenevich Millinery, JN by JN Llovet, LubiMenya and Naked Bruce.
The dinner at the Peninsula Hotel was hosted by Antonia Romeo.
Prize money will be divided between three winners, rather than one.
Taking his cue from crystal shapes and rock formations, Newson has created a bespoke design for the event.
The BFC said the change is due to “an increasingly big appetite from both brands and public to open up our industry” to a wider audience.
It’s a season of uncertainty — and some would say opportunity — in London.
The nominees for the prize will take part in a two-week mentoring program where they will receive aid on branding, leadership, commercial retail, e-tail, wholesale and digital innovation.
The announcement was made during an event Thursday night hosted by BFC Fashion Trust co-chairs Tania Fares and Kim Hersov; José Neves, founder and chief executive officer of Farfetch; and Caroline Rush ceo of the British Fashion Council.
The initiative will aid women’s, men’s and accessories designers to bolster their businesses through mentoring, financial support and guidance in building their brands.
The designs take their cues from Holland's past collections.