The monogramming service is free for those buying leather goods at Bloomingdale’s.
The collection will be carried in New York, California, Florida and Georgia.
The event will take place September 14-15.
The fully interactive video will be available online at Who What Wear beginning next Thursday.
Eight-hundred products from 30 brands are going into a Millennial-targeted beauty department, located on the retailer’s contemporary floor.
Industry executives point out contemporary collections have gotten too big, they’re over-assorted and not focused enough.
Bloomingdale’s rtw fashion director will be involved in trend forecasting, securing new resources, marketing, window display and expanding exclusive merchandise.
The dress brand has been geared to the bridge/designer area.
The sisters reveal what they’ve learned two years after founding their contemporary line, what inspires them and how they like to shop.