The fledgling e-tailer is looking to improve its functionality and expects sales to keep growing.
The first iteration was created by stitching two upside down jock straps together.
The tennis star also discusses her fashion sense.
Millennials are rejecting padded and push-up styles for a more natural silhouette afforded by the bralette.
The Montreal-based intimate apparel brand, which launched in 1988, is focused on providing newness along with core products and growing out its distribution within hotels and spas.
Using customer feedback to make personalized recommendations worked almost too well in the early days of this bra company.