Ilincic, Peter Pilotto, Christopher de Vos, Sandra Choi, Molly Goddard and Nicholas Kirkwood were among the guests who turned out to mark the launch of the retailer’s concept store in Shoreditch.
The brand with roots in Tokyo and Manhattan is making inroads at retail.
The new store will shape-shift and travel the world.
As she builds the digital end, Rogers is also keen on preserving the passion — and traditions — at Browns.
Foundrae, Katerina Makriyianni and Shay are among the key new launches.
A Bologna, Italy factory is handling the knitwear production and a New York one is helping with fabric development and design.
The Victorian-style bootie comes in a variety of materials and features his signature hooks and eyes.
Lots of color and cozy tactile fabrics, such as velvet, faux fur and shearling, statement jackets, sturdy, protective outerwear and metallic shine were among the big themes that emerged.
Artist Andy Leek will be painting the store windows with positive messages.
The British retail is launching exclusive partnerships with Edward Crutchley, Helen Lawrence.
The original Browns logo has been refined, cut in half and abstracted thanks to Robin Derrick, executive creative director at Spring in London and the former creative director of British Vogue.
The London-based retailer is the label’s exclusive global retailer.