The model is the face of the jewelry firm’s Millennial-targeted new fragrance, which debuted in Rome earlier this year.
The designer has added a jolt of London cool to the Serpenti Forever.
Named Goldea The Roman Night, the scent was presented in the Italian capital on Wednesday.
The German fragrance industry toasted the best perfume releases of 2016 at its yearly prize ceremony.
According to a research report titled “Export the Dolce Vita,” by 2022, international mature markets will import high-end Italian products for a total of $76 billion.
Paolo Bulgari, the great-grandson of jeweler Sotirios Bulgari, who founded the eponymous brand, has reserved a penthouse at 75 Kenmare.
The first exhibition, to be held in Venice, will be inaugurated on May 11, which coincides with the opening of the city’s Biennale, while the second will be unveiled on October 24 at The Frick Collection in New York.