Sheila Chaiban, global vice president of Max Factor at Max Factor’s parent Coty Inc., calls the campaign a commitment for the brand’s future, with products that are specifically designed to address a variety of needs and makeup artistry content that’s relevant to the consumer and the context of her life.
Khan was the first model to don a hijab in a mainstream advertisement for the company.
It’s called “Original Is Never Finished.”
The photos are a moody display of Kris Van Assche’s take on men’s formal dress.
The fashion house will support the campaign with an extensive digital initiative.
Macy’s, Kohl’s, Kroger and Target scored the top spots in “advertising effectiveness” for October.
Named “Stop and See,” the short movie is directed by emerging talents Pepe Avila del Pino and Kirsten Tan.
The campaign was shot by Riccardo Vimercati in London.
The Dermalogica Skin Health School will host a range of interactive sessions featuring advice from beauty industry professionals.
It will create content and partnership campaigns for various platforms across publications under the Condé Nast Britain umbrella.
The 33-year-old actress is also in the process of designing a handbag range for Bally, with details to be announced later this year.