The market may be awash in liquidity, but not all companies will swim in the riches.
The fragrances are exclusive to Harrods Salon De Parfums.
The digital company, which offers luxury ready-to-wear rentals, will operate in real life in Los Angeles with awards season kicked into full gear.
The consignment-based accessories business is done through a WeChat store and complemented with meet-the-designer client events.
Flowerbx is the brainchild of two colleagues who met at Tom Ford.