Despite their love of fashion, it came pretty low on actors Tommy Dorfman and Brandon Flynn’s list.
It’s the second licensing deal signed this month by the house, as part of its mission to reposition itself as a lifestyle brand.
The collections will enter selected stores in Europe from September.
Grosgogeat’s goal is to develop the luxury men’s wear brand internationally and revitalize its image.
WWD sat with Frost to discuss his new role and upcoming changes at the brand.