Exactly how much do followers care about sponsored posts?
Content creators are responsible for the majority of the site’s revenue.
The retailer said influencers drive the majority of the site’s revenue.
Influencers behind The 12ish Style, Scout Sixteen and Hummingbird High bristled at the idea of disclosure during a panel discussion on marketing.
Site was one of the first to recognize the value of social media figures.
Arielle Charnas is said to have driven more than $1 million in sales for her exclusive line with the retailer in less than 24 hours.
Numbers once dictated who a brand would partner with but not anymore.
This is the first time the Italian influencer will create costumes for a show.
Social media users are hungry for more off-the-cuff, live videos from their favorite influencers.