More seamless and hassle-free shopping experiences are expected.
Williams will be joined by “surprise guests” and a number of Chinese celebrities.
The sector is expected to reach revenues of 1.16 trillion euros this year.
The deal allows 520 million registered users in China and beyond to pay with Alipay across all Poynt devices in North America.
The partnership marks the next step in appealing to Chinese consumers.
Chinese tourists spend $300 billion abroad each year.
At WWD’s Digital Forum, Brian Buchwald of Bomoda provided actionable insights into navigating the largely untapped market.
The partners have created a joint venture to invest in South Korean refund operator CubeRefund.
Chinese travel abroad- especially to other Asian countries- remains brisk. Meanwhile, Chinese consumers who travel within their own country appear to be doing more shopping.
More than 3 million Chinese consumers are expected to visit North American in 2017.