As the Chinese New Year approaches, Souheil Badran, president of Alipay North America, explains tactics to lure customers to your store or brand.
Revenue for the quarter was up 56 percent year-over-year.
The influencer platform will aim to connect North American brands with cross-border social players.
The region is a largely untapped frontier for retailers and brands searching for new revenue channels.
More seamless and hassle-free shopping experiences are expected.
Williams will be joined by “surprise guests” and a number of Chinese celebrities.
The sector is expected to reach revenues of 1.16 trillion euros this year.
The deal allows 520 million registered users in China and beyond to pay with Alipay across all Poynt devices in North America.
The partnership marks the next step in appealing to Chinese consumers.
Chinese tourists spend $300 billion abroad each year.
At WWD’s Digital Forum, Brian Buchwald of Bomoda provided actionable insights into navigating the largely untapped market.