Consumer Behavior

artificial intelligence, brand marketing digital advertising

Technology

How to Successfully Deploy Machine Learning

A new report released by SAP breaks down the key ingredients for success when deploying artificial intelligence.

clock April 19, 2018Elizabeth Doupnik

Dreamscape Immersive

Business Features

Think Tank: How Malls and Retailers Can Turn ‘Experience’ From a Buzzword to a Best Practice  

Emily Webster, senior designer and technologist at experience design studio ESI Design, discusses how stores and malls should use technology to reimagine the shopping experience.

clock April 19, 2018Emily Webster

Shopify

Business Features

Think Tank: Why the Store Still Matters

Technology has forever changed the way we shop, but despite a lot of flashy headlines, it hasn’t really created the retail apocalypse we’ve all read about.

clock April 18, 2018Loren Padelford

Daniella Pierson

Business Features

The Newsette Targets Career-Minded, ‘Highly Motivated’ Women

The Newsette was founded by 22-year-old Daniella Pierson when she was a sophomore at Boston University.

clock April 18, 2018Arthur Zaczkiewicz

shutterstock_1050556061

Business Features

Think Tank: Three Steps That Set the In-Store Experience Apart

Helping customers get a feel for the products, not their smartphone screens.

clock April 17, 2018Jill Standish and John Jones

Last minute holiday shoppers walk along a popular clothing district in Los Angeles on . Shoppers who are feeling good about the economy and spending more than expected on items like kitchen gadgets, toys and coats could make this the best holiday season in several years. Shoppers are spending at a pace not seen since the Great Recession, says Craig Johnson, president of retail consulting group Customer Growth PartnersHoliday Shopping, Los Angeles, USA - 24 Dec 2017

Retail

Consumers Value Hyper Communication, Painless Return Policies

Narvar’s latest research reveals updated shifts in shopper preferences.

clock April 17, 2018Elizabeth Doupnik

A previous social media collaboration between Bongo and Galore Media to gauge audience interest.

Technology

Consumer-Generated Content Strengthens Omnichannel Experiences

BazaarVoice’s latest Shopper Experience Index revealed that brands that elevate CGC averaged 106 percent boost in conversions.

clock April 17, 2018Elizabeth Doupnik

Katherine Bernhardt's 'Jungle Jaguar'

Marketing and Promotion

Jaguar, Land Rover Race Past Hermès in Brand Intimacy Ranking

The MBLM ranking is based on the “emotional connection” consumers have with brands.

clock April 16, 2018Arthur Zaczkiewicz

Courtney Trop, @alwaysjudging.

Fashion Scoops

Influencer Campaign Raises Awareness, and Money, to Fight ‘Labels’

The social media campaigns has reached more than 6.4 million people.

clock April 16, 2018Arthur Zaczkiewicz

shutterstock_1055430881

Marketing and Promotion

Think Tank: With Generation Z, It’s the Gray Areas That Matter

Molly Logan and Taylor Clark, cofounders of Irregular Labs, explain.

clock April 16, 2018Molly Logan and Taylor Clark

amazon prime day

Business Features

Think Tank: Could Amazon Be the New Sephora for Brands Trying to Get Noticed?

Sonya Brown, partner at Norwest Venture Partners, explains.

clock April 16, 2018Sonya Brown

Streetwear Influencers

Marketing and Promotion

Streetwear Still Strong Among Generation Z

Nike, Adidas, Supreme and Gucci rank as favorite brands of the demographic.

clock April 13, 2018Elizabeth Doupnik

mobile platforms, omnichannel

Retail

Think Tank: How to Reach the Fashion and Beauty Omni-shopper

Mollie Spilman, chief operating officer at Criteo, discusses the best ways to appeal to today’s digital omni-shopper.

clock April 12, 2018Mollie Spilman

cyber attacks.

Technology

Verizon Cites Ransomware as ‘Top Cybersecurity Threat’

Verizon’s Data Breach Investigations Report also revealed that malware is penetrating deeper into business systems such as databases.

clock April 10, 2018Arthur Zaczkiewicz

pantonefood

Marketing and Promotion

Think Tank: Communicating Through Color

Pantone’s vice president and general manager, Adrián Fernández, discusses.

clock April 10, 2018Adrián Fernández

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Essentialist

Today's Must Read

Justine Bateman, Sarah Jessica Parker, Alysia ReinerChanel x Tribeca Film Festival Women's Filmmaker luncheon, Odeon Restaurant, New York, USA - 20 Apr 2018

Eye

Chanel, Jane Rosenthal Celebrate Female Filmmakers at TFF 2018

clock 2hKristen Tauer

Social Studies