The program was introduced by Groupe Clarins, Coty Inc., Groupe Rocher and L’Oréal together with EcoVadis.
The scent will be sold exclusively starting in Stella McCartney stores and on its web site on Nov. 13.
In a conversation hosted by the CEW, Coty Inc.’s chief executive officer discussed the company’s next steps after its merger with P&G.
Coty unveiled its new purpose and mission that focuses on inclusion and diversity and named its new ambassadors for the Wella and OPI.
A re-brand — including a new tag line, logo and product assortment — is on deck for spring.
Coty brands including Cover Girl are also focusing on self-expression.
The nail category leader has a revamped logo, tag line and brand campaign.
The company plans to divest 6-8 percent of its business following a deal for P&G beauty brands.
For Coty, Story is a learning lab that will live on in brick-and-mortar and online retail partners.
Fifteen influencers gathered Wednesday night for an Eloise-style romp around the iconic New York hotel.