Sheila Chaiban, global vice president of Max Factor at Max Factor’s parent Coty Inc., calls the campaign a commitment for the brand’s future, with products that are specifically designed to address a variety of needs and makeup artistry content that’s relevant to the consumer and the context of her life.
Consumers are performing more beauty services in the comfort of their homes. With that in mind, Coty has retooled Nice ‘n Easy to re-create a spa experience with at-home hair color.
The actress will front the fragrance starting in March.
To preserve its products’ image, a luxury goods supplier can forbid authorized distributors from selling goods on third-party Internet platforms according to criteria, the court said.
The program was introduced by Groupe Clarins, Coty Inc., Groupe Rocher and L’Oréal together with EcoVadis.
The scent will be sold exclusively starting in Stella McCartney stores and on its web site on Nov. 13.
In a conversation hosted by the CEW, Coty Inc.’s chief executive officer discussed the company’s next steps after its merger with P&G.
Coty unveiled its new purpose and mission that focuses on inclusion and diversity and named its new ambassadors for the Wella and OPI.