Coty hopes to bring life back to the at-home hair-color category with an enhanced experience from using its revived Nice ‘n Easy brand.
The deal is for a 15-year license agreement for fragrances under the Guess brand.
The brow brand is expected to fetch a valuation of $2.5 billion to $3 billion or more.
“I ain’t even trying to be tacky — there’s not anything like it, it’s a whole new vibe.”
Ferretti will make his first appearance at the Wella Connection Show on Sunday in Turin, Italy.
The 12 honorees were chosen for their accomplishments and passion for the fragrance industry.
The women’s scent is due to pre-launch on sephora.com on Feb. 1.
Sheila Chaiban, global vice president of Max Factor at Max Factor’s parent Coty Inc., calls the campaign a commitment for the brand’s future, with products that are specifically designed to address a variety of needs and makeup artistry content that’s relevant to the consumer and the context of her life.