The Shop at Bluebird will be situated near Kent & Curwen, agnès b, Diptyque and Paul Smith.
H&M’s new concept store will stock the label’s own range of minimalist Scandi-inspired clothing as well as a selection of shoes, accessories and homeware.
The area has become a haven of premium labels known officially as the Covent Garden Beauty Quarter.
Candi Staton performed “You’ve Got The Love” at the event in London.
The hotel project under Robert De Niro, BD Hotels and Capital & Counties Properties plc will see the development of a 83-room luxury boutique hotel.