CVS Pharmacy

This is an example of a former beauty campaign where an altered image was used. Starting this year, imagery will be not be retouched and will feature the new Beauty Mark.

Beauty Features

CVS Adopts Show It Like It Is Approach

As part of its efforts to promote health, CVS will no longer remove flaws from beauty imagery.

clock 23hFaye Brookman

Marie Osmond for MD Complete

Beauty Features

MD Complete Announces Investment Partnership With Marie Osmond

The singer will join the brand as owner and strategic adviser.

clock January 9, 2018Layla Ilchi

Look's Masque Bar Silver Foil Mask

Skin Care

Look Beauty Focused on Maintaining Number-one Position in Masks

Mass-market mask sales are soaring, encouraging big brands to enter the fray. Smaller brands look to maintain a competitive edge by staying one step ahead.

clock January 5, 2018Faye Brookman

Gildan bought American Apparel's assets through a bankruptcy auction earlier this year and is already seeing a positive effect on its bottom line.

Retail

Apocalypse Now or Right-Sizing? Retailing Perseveres Through Mass Closings

Some industry reports indicate more store openings than store closings last year.

clock December 18, 2017David Moin

Masks were popular at War-Mart.

Beauty Features

Mass-Market Discounts Beauty Early to Get Its Share of Sales

Shoppers came out early to mass marketers to gain loyalty points, stock up on beauty for themselves and snap up beauty kits.

clock November 27, 2017Faye Brookman

SinfulColors Cosmetics

Color Cosmetics

Vanessa Hudgens Helps SinfulColors Expand Into Cosmetics

Taking a cue from its nail colors, SinfulColors Cosmetics will feature bold pigments in a line that will total more than 100 stockkeeping units.

clock November 16, 2017Faye Brookman

Products from The Seaweed Bath Co.

Body Care

Retailers Clear Shelf Space for The Seaweed Bath Co.

CVS and Target are among the chains taking a deeper dive with products harnessing the benefits of seaweed harvested in Maine.

clock November 13, 2017Faye Brookman

Skin Care

Putting Ath-leisure Apparel to Work as Skin Care

Skineez is gaining space at retailers for its fashionable and wearable skin care.

clock November 8, 2017Faye Brookman

Hair

Indie Hair Color Brand Packs Punch in Dull Market

Splat plans an app to help customers virtually try on shades they might be afraid to make a commitment to apply.

clock October 31, 2017Faye Brookman

CVS is selling test kits to help consumers be proactive about looking and feeling better.

Skin Care

Brave New World: How CVS Taps DNA Testing in Beauty

DNA test kits can help consumers tailor a skin-care regimen to their needs.

clock October 6, 2017Faye Brookman

There are more than 500 K-beauty items.

Beauty Features

K-Beauty Stars at CVS Times Square Flagship

One of two CVS doors with 500 South Korean beauty items in a shop-in-shop format.

clock October 5, 2017Faye Brookman

Femmue is the latest on Peach & Lily's website

Skin Care

Peach & Lily’s Newest Pick From the K-beauty Garden

Appealing fragrance of Femmue encourages consumer loyalty to the brand.

clock September 19, 2017Faye Brookman

Found Beauty Wal-Mart

Beauty Features

At Mass, Private-Label Brands Looking More Like Power Players

Mass retailers are delivering trend-driven house brands that look anything but generic.

clock September 19, 2017Ellen Thomas and Faye Brookman

NYX Beauty on the Go

Color Cosmetics

NYX Launches App to Duplicate In-store Experience

New app captures the essence of the digital playground in NYX stores.

clock September 14, 2017Faye Brookman

Olay is one of 2,000 fragranced products where P&G will share all fragrance ingredients.

Beauty Features

P&G Takes Next Step in Sustainability Journey by Sharing All Fragrance Ingredients

According to a recent Nielsen transparency survey, 73 percent of consumers say they feel positively about brands that share the “why behind the buy” information about their products.

clock August 30, 2017Faye Brookman

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Essentialist

Today's Must Read

Backstage at Prada Men's Fall 2018

Fashion

Prada Men’s Fall 2018

clock January 14, 2018Samantha Conti

Social Studies