Soko Glam has built a following by going against the mainstream digital playbook.
The singer will join the brand as owner and strategic adviser.
Mass-market mask sales are soaring, encouraging big brands to enter the fray. Smaller brands look to maintain a competitive edge by staying one step ahead.
Some industry reports indicate more store openings than store closings last year.
Shoppers came out early to mass marketers to gain loyalty points, stock up on beauty for themselves and snap up beauty kits.
Taking a cue from its nail colors, SinfulColors Cosmetics will feature bold pigments in a line that will total more than 100 stockkeeping units.
CVS and Target are among the chains taking a deeper dive with products harnessing the benefits of seaweed harvested in Maine.
DNA test kits can help consumers tailor a skin-care regimen to their needs.
Appealing fragrance of Femmue encourages consumer loyalty to the brand.