Appealing fragrance of Femmue encourages consumer loyalty to the brand.
Mass retailers are delivering trend-driven house brands that look anything but generic.
According to a recent Nielsen transparency survey, 73 percent of consumers say they feel positively about brands that share the “why behind the buy” information about their products.
Specialty to monobrand retailers are upping their store counts.
Instead of a one-size-fits-all approach, shoppers can get a tailored-made blueprint for skin health.
New face items add to the assortment of lip, eye, lash and brushes.
Skinfix cracked the code on getting approval from dermatologists who had traditionally been hesitant to recommend natural formulations.
A social media campaign is inspired to encourage women to share advice across generations.
The drugstore chain is eliminating parabens, pthalates and other controversial ingredients from its private-label beauty and personal-care lines.