Soyez, who joins the French fashion house from Marc Jacobs, has been named chief communication and marketing officer.
Previously at Fendi, the executive joined the Belgian house at the beginning of January.
The limited-edition line referenced the hit HBO drama including characters like Queen Cersei Lannister.
The store will be located in a historic spot formerly occupied by New York institution A La Vieille Russie.
Several members of the Fung family attended the event, where Alice on the Roof performed.
The heritage leather goods house is marking the global launch of its Miniatures Belgitude collection with a series of Belgium-themed events.
The creative director of the Belgian luxury label answers the hot button question ahead of Donald Trump’s inauguration.
The Belgium luxury brand sponsors its first major art exhibit in Paris.
French heritage brand Delvaux threw a lunch at Barneys New York Beverly Hills.