The company looks to be digging in on creative branding and experiences.
The brand developed a new pattern, combining camouflage and flames, which was splashed on a jacket worn with skinny jeans.
The company looks to reboot its denim business.
From noon until 6 p.m. each day, shoppers will find numerous personal belongings including Formichetti’s art, sculpture, objects, rare books, “anything that he’s used for styling like tour performance pieces.”
The collection marks the beginning of the brand’s push into ath-leisure apparel.