Appealing to Generation Z requires deeper digital environments that focus on personal experiences.
At WWD’s Digital Forum, Brian Buchwald of Bomoda provided actionable insights into navigating the largely untapped market.
M Gemi cofounder and president Cheryl Kaplan shares lessons learned from e-tail launch.
Pini Yakuel, founder and chief executive officer of Optimove, urges the use of data segmentation.
Knowing what data to use better informs firms on how to meet customer-centric strategy goals.
The digitally native brand has expanded via retail distribution and a chain of color bars.
Caroline Klatt, cofounder and chief executive officer of Headliner Labs, explains how messaging bots can boost sales.
Artificial intelligence yields personalized product recommendations.
Industry execs are set to convene at the annual summit, held on Feb. 7 at the Museum of Jewish Heritage, to discuss the topic of harnessing digital.
With her new “hybrid contemporary” lifestyle brand, Azria is shaking things up.
The firm’s chief marketing officer Marissa Tarleton highlighted cost-effective, creative ways to engage mobile customers.