Dockers' 1986 logo is being revived.

Fashion Scoops

Dockers Bringing Back Original Logo

The wings and anchor from 1986 will start rolling out now and will be on all products and marketing materials by 2019.

clock 13hJean E. Palmieri


Dockers Puts Khakis at Center of Advertising Push

The Always On campaign will launch globally on Friday.

clock August 30, 2017Jean E. Palmieri

The Dockers 360 Flex Alpha chino

Mens Sportswear

Dockers to Introduce Four-Way Stretch Khaki

The 360 Flex program will be available starting in September.

clock March 21, 2017Jean E. Palmieri


Hampshire Files for Chapter 11 Bankruptcy

The company said litigation with a creditor forced it into bankruptcy to wind down its licensed business.

clock November 25, 2016Evan Clark


Men Own Their Personal Style, Ogilvy Study Says

A new men’s study by The Boutique @ Ogilvy finds that guys spend more per month on clothing and accessories than women.

clock February 3, 2016Sharon Edelson

Victor Cruz New York Fashion Week: Men's, Dockers x CFDA Opening Party


New York Fashion Week: Men’s Kicks Off With Dockers 30th-Anniversary Party

New York Jets’ Eric Decker, New York Mets’ Matt Harvey and New York Giants’ Victor Cruz helped Dockers turn 30 with a party to start NYFWM.

clock February 2, 2016Jean E. Palmieri

A Dockers Nice Pants ad.

Mens Clothing Furnishings

Dockers Stays True to Its DNA

The brand’s DNA has informed its campaigns, contributing to its solid footing among “real guys.”

clock January 31, 2016Lisa Lockwood

Dockers belts from Randa.


Dockers at 30: More Than Just Pants

Through its extensive licensing program, the brand has expanded to 22 categories with a dozen partners.

clock January 31, 2016Khanh T.L. Tran

Dockers staples made for an effortless casual work wardrobe.


Dockers at 30: The New Uniform

Comfort and confidence in the look made khakis a casual work staple — and Dockers seized the opportunity.

clock January 31, 2016Arthur Zaczkiewicz

Lisa Collier

Mens Clothing Furnishings

Dockers at 30: An American Mainstay

Three decades ago, Dockers set out to prove that comfort and style were not mutually exclusive.

clock January 30, 2016Maghan McDowell

1912: Levi’s spring 1912 catalogue promotes a pair of khakis.

Mens Sportswear

Dockers at 30: A Brief History of Casual Pants

Milestone moments in the history of the iconic brand.

clock January 30, 2016Marcy Medina

Dockers' cotton cardigan.

Mens Sportswear

Dockers at 30: Classic Lives Here

Over the course of 30 years, the brand behind “business casual” took khaki pants and built them into a lifestyle, and ultimately, helped transform the modern work wardrobe.

clock January 30, 2016Alex Badia



Today's Must Read


Swiss Watch Exports Up 12.9% in February

clock 2hMimosa Spencer

Social Studies