Emily Current and Meritt Elliott’s clothing label The Great enters footwear with a DTC boot style and wholesale range.
Olivia Culpo, Serayah McNeill, Yara Shahidi, Tyler Posey, Aja Naomi King and more were also in attendance.
At Emily Current and Meritt Elliott’s party launching their blog and Chairish sale, Minka Kelly talked about her idea for a food show.
Launched last spring, The Great aims to provide an easy, head-to-toe wardrobe of American classics.
The opening comes as parent Dutch LLC eyes other opportunities for stores across its portfolio of brands.
Starting their two-month stint as style ambassadors, the duo is unveiling a series of videos and look books detailing the major trends for spring.
More than a year after departing from Current/Elliott, the designers are writing the next chapter for their denim career.
A brand's filters — words that speak for the brand — should shape all aspects of its strategies and initiatives, emphasized the duo in a conversation with WWD.