The store will stock women’s wear, men’s wear and children’s wear.
The new store mirrors the German capital’s art and fashion connection.
This is the first flagship opened under Lavinia Biagiotti Cigna’s watch and marks the new course of the group.
The new retail concept rolls out this week, equipped with digital gifting stations and more.
The exhibit will include seven illustrations and an installation produced and curated by Gouw.
The brand secured the winning bid for a five-story space in the prestigious shopping arcade.