At 20 percent of spend, apparel is second behind food, which has a 22 percent share of wallet.
The brand launches a hybridized connected watch today with an eye toward recapturing market share and consumer loyalty.
The company’s “Fossil Firsts” campaign rolls out with its latest iteration featuring Yara Shahidi and Leslie Odom Jr.
Despite sales declines, both companies found some traction in the market and gave some hints of better times ahead.
Rent costs will soon be considered debt, not an expense.
The retail industry is in dire straits, but all is not lost.
The watch and accessories company’s newest campaign, called “Fossil Firsts,” launches next week.
The watchmaker is updating its wearable tech offering at the watch fair, incorporating Android Wear 2.0 into some styles.
The company saw global net sales fall precipitously and its operating income shrink by more than half, but is hopeful that wearables will offer stability.
Ford will collaborate with Tom Kartsotis, who founded Fossil and Shinola.