Fossil’s stock shot up with its smartwatch strength, but there’s still plenty of work ahead for the company.
The watchmaker said its shift to wearables was starting to pay off.
The watchmaker announces new color ways, alongside new wearables by Misfit, Kate Spade and Skagen.
New IDC report offers good news for smartwatches. But single-purpose devices like fitness trackers took a hit last quarter.
At 20 percent of spend, apparel is second behind food, which has a 22 percent share of wallet.
The brand launches a hybridized connected watch today with an eye toward recapturing market share and consumer loyalty.
The company’s “Fossil Firsts” campaign rolls out with its latest iteration featuring Yara Shahidi and Leslie Odom Jr.
Despite sales declines, both companies found some traction in the market and gave some hints of better times ahead.
Rent costs will soon be considered debt, not an expense.
The retail industry is in dire straits, but all is not lost.
The watch and accessories company’s newest campaign, called “Fossil Firsts,” launches next week.