Industry sources project the business will reach $6 million in sales for 2017.
The model is the face of the jewelry firm’s Millennial-targeted new fragrance, which debuted in Rome earlier this year.
The brand celebrated the launch of their new Millennial-targeting fragrance, Twilly d’Hermès, with influencer events in New York and London.
Jo Malone’s fragrance brand will launch online with the retailer on Sept. 6, and enter 14 doors on Oct. 27.
The fragrance is the third in the Marc Jacobs Decadence family.
Artist and perfumer, Bruno Fazzolari has created a fragrance for the upcoming exhibit at the Nevada Museum of Art.
A total overhaul of the thinking in mass market fragrances is needed, according to one marketer.