Sports Direct has commercial partnerships with the retailer.
Retail and luxury stocks were also down in morning trading on Thursday.
Retail, luxury stocks were uneven.
The move brings the company to the brink of launching a takeover bid.
Retail, luxury stocks were also on the rise in a buoyant market.
The brand’s recently purchased U.K. parent scooped up the U.S. assets in a bankruptcy-led fire sale.
The company has signed a licensing deal with Gelmart International to produce and distribute the collection.
Retail and luxury stocks were uneven early on Friday.
The pound sank to its lowest point against the dollar since Jan. 16.
Retail and luxury stocks were mostly up early on Monday.