Appealing to Generation Z requires deeper digital environments that focus on personal experiences.
Roy DeYoung, senior vice president of creative strategy at PMX Agency, explains.
PMX Agency’s “Back-to-School” report informs the latest products and trends for the Generation Z retail season.
HRC Retail Advisory polled the cohort and found a preference for shopping sooner, and in stores.
While the generation watches makeup tutorials on YouTube, they still go to stores seeking expert advice, according to HRC Retail Advisory.
Sara Spivey, chief marketing officer of Bazaarvoice, shares insights on how to draw the next set of power-spenders.
Keeping up with Millennials and GenZ-ers can be dizzying – here’s a cheat sheet to catch up on how to best appeal to the power spenders.
Being by Sanctuary Spa is a 9-piece range with five fragrances.
Generation Z has highest usage on mobile than other devices combined, but are faster to skip ads than older cohorts.
WWD collaborated with Chegg to survey female college students about beauty trends and shopping preferences.
Free charging stations and scan-as-you-shop gadgets don’t matter as much to Gen Z.
With mobile commerce on the rise, retailers turn sights to updating traditional in-store client services.