Bridget Foley's Diary: Fall 2018: A Look Back

clock 16hBridget Foley


How Ulta Is Resetting the Mass Beauty Shopping Experience

clock March 23, 2018Ellen Thomas


Tory Burch, Tresalia Tap Banks

clock March 23, 2018Evan Clark

Generation Z

Salvatore Ferragamo Amo Ferragamo, Marc Jacobs Daisy Love and Bulgari Omnia Pink Sapphire


Teen Spirit: Heritage Brands Targeting Gen Z

Heritage fragrance brands are looking to influencers, “Insta-worthy” bottles and digital campaigns to attract the Generation Z customer.

clock March 13, 2018Layla Ilchi

Gen Z and Millennials rely on user reviews before they buy.


Value-Price Equation a Key Focus Among Gen Z and Millennial Crowd

They are influenced by user reviews, and tend to go to Amazon first for apparel searches.

clock March 8, 2018Vicki M. Young

Condé Nast Italia


Condé Nast Italia Unveils First Social Media Editorial Project

It is called LISA, an acronym for love, inspire, share and advise.

clock February 19, 2018Luisa Zargani

Posme's Play Color Chips

Color Cosmetics

Shiseido Targets High School Students in Japan With New Brand

Insights and feedback from target customers will directly influence the products the company develops.

clock January 16, 2018Kelly Wetherille

Kendall Jenner Kylie Jenner PacSun


PacSun Unifies Commerce Channels to Appeal to Consumer Behavior Shifts

The California-lifestyle retailer has tapped Columbus Consulting to appeal to Gen Z.

clock January 10, 2018Elizabeth Doupnik



Claire’s Stores Boosts Mobile Checkouts 20 Percent

The accessories retailer adopted a mobile-first approach to appeal to Generation Z.

clock January 8, 2018Elizabeth Doupnik

EXCLUSIVE: Nisnass, New Middle East Online Retailer, to Launch

Business Features

EXCLUSIVE: Nisnass, New Middle East Online Retailer, to Launch

The app targets customers where they are spending: on their phones.

clock January 8, 2018Ritu Upadhyay

Snapchat partners with NBC News


Snapchat Combats Fake News, Splits Social With Media for New Interface

The popular social platform will separate friend and publisher streams.

clock November 29, 2017Elizabeth Doupnik

MODEL RELEASED Young woman with long brown hair, wearing a Panama hat, in a shopping centre, using a mobile phone.VARIOUS

Marketing and Promotion

To Attract Gen Z-ers, Highlight Celebrity Influencers

Nielsen’s latest research confirms that Generation Z is swayed by social engagement.

clock November 24, 2017Elizabeth Doupnik

augmented-reality-ar-leila-aziz-perfect-365-beauty wwd digital forum

Marketing and Promotion

How to Court the Next Generation of Beauty Consumers

Appealing to Generation Z requires deeper digital environments that focus on personal experiences.

clock November 22, 2017Adriana Lee

Generation Z Chegg panel digital forum

Marketing and Promotion

Meet Generation Z

A new wave of consumers are coming of age — and they’re bringing with them a digital savvy and appreciation for offline experiences.

clock November 22, 2017Adriana Lee

Generation Z after 2000

Marketing and Promotion

Luring Generation Z With Coding Workshops, Cafés and Classes

Roy DeYoung, senior vice president of creative strategy at PMX Agency, explains.

clock August 7, 2017Arthur Zaczkiewicz

Stylish backpacks are always in for Back to School season. Photo Credit: Shutterstock


Study: PMX Agency Releases ‘Back-to-School’ Trend Report

PMX Agency’s “Back-to-School” report informs the latest products and trends for the Generation Z retail season.

clock July 27, 2017Tracey Greenstein

B-T-S transaction activity begins in late June.

Marketing and Promotion

Generation Z Eyes Physical Stores for B-t-s Shopping

HRC Retail Advisory polled the cohort and found a preference for shopping sooner, and in stores.

clock July 19, 2017Arthur Zaczkiewicz

A look from the streets of Shanghai during the city's colorful fashion week

Marketing and Promotion

Gen Z Is Ready to Shop — On Their Terms

A new study conducted by Forrester and American Express delved into the behavior of the demographic.

clock May 30, 2017Elizabeth Doupnik

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Today's Must Read

Street StyleStreet Style, London Fashion Week Men's, UK - 08 Jan 2018


Nike Still ‘Most Valuable’ Apparel Brand Despite Recent Setbacks

clock 11hKali Hays and Lorelei Marfil

Social Studies