Generation Z

augmented-reality-ar-leila-aziz-perfect-365-beauty wwd digital forum

Marketing and Promotion

How to Court the Next Generation of Beauty Consumers

Appealing to Generation Z requires deeper digital environments that focus on personal experiences.

clock 24hAdriana Lee

Generation Z Chegg panel digital forum

Marketing and Promotion

Meet Generation Z

A new wave of consumers are coming of age — and they’re bringing with them a digital savvy and appreciation for offline experiences.

clock 24hAdriana Lee

Generation Z after 2000

Marketing and Promotion

Luring Generation Z With Coding Workshops, Cafés and Classes

Roy DeYoung, senior vice president of creative strategy at PMX Agency, explains.

clock August 7, 2017Arthur Zaczkiewicz

Stylish backpacks are always in for Back to School season. Photo Credit: Shutterstock


Study: PMX Agency Releases ‘Back-to-School’ Trend Report

PMX Agency’s “Back-to-School” report informs the latest products and trends for the Generation Z retail season.

clock July 27, 2017Tracey Greenstein

B-T-S transaction activity begins in late June.

Marketing and Promotion

Generation Z Eyes Physical Stores for B-t-s Shopping

HRC Retail Advisory polled the cohort and found a preference for shopping sooner, and in stores.

clock July 19, 2017Arthur Zaczkiewicz

A look from the streets of Shanghai during the city's colorful fashion week

Marketing and Promotion

Gen Z Is Ready to Shop — On Their Terms

A new study conducted by Forrester and American Express delved into the behavior of the demographic.

clock May 30, 2017Elizabeth Doupnik

A guest having her makeup done.

Beauty Features

WiFi Required: Gen Z Seeks Social Media Input Before Purchasing

While the generation watches makeup tutorials on YouTube, they still go to stores seeking expert advice, according to HRC Retail Advisory.

clock May 30, 2017Allison Collins

Backstage at Alexis Mabille RTW Fall 2017

Marketing and Promotion

Shaping Marketing Strategies to Capture Gen Z Shoppers

Sara Spivey, chief marketing officer of Bazaarvoice, shares insights on how to draw the next set of power-spenders.

clock May 19, 2017Elizabeth Doupnik

Marketing and Promotion

CMO Checklist: Marketing to Millennials and Gen Z-ers

Keeping up with Millennials and GenZ-ers can be dizzying – here’s a cheat sheet to catch up on how to best appeal to the power spenders.

clock May 19, 2017Elizabeth Doupnik

The Being by Sanctuary Spa collection

Body Care

PZ Cussons Beauty Launches Range Targeted at Generation Z

Being by Sanctuary Spa is a 9-piece range with five fragrances.

clock May 11, 2017Lorelei Marfil

Generation Z after 2000

Marketing and Promotion

Teens Present Obtuse Mobile Marketing Opportunities

Generation Z has highest usage on mobile than other devices combined, but are faster to skip ads than older cohorts.

clock May 2, 2017Elizabeth Doupnik

College students are strongly influenced by YouTube beauty tutorials for cosmetic advice.


Study Shows Gen Z’s Preferences for Beauty and Cosmetics

WWD collaborated with Chegg to survey female college students about beauty trends and shopping preferences.

clock April 25, 2017Tracey Greenstein



Generation Z College Fashion Trends Revealed

Chegg surveyed more than 600 female college students.

clock April 5, 2017Tracey Greenstein

Gen Z prefers stores with free Wi-Fi so they can share their experience with family and friends.


Euclid Report: Gen Z Prefers Stores With Guest Wi-Fi

Free charging stations and scan-as-you-shop gadgets don’t matter as much to Gen Z.

clock March 8, 2017Vicki M. Young

Saks Fifth Avenue in NYC.


Thriving E-commerce Refocuses Retailers On In-Store Service

With mobile commerce on the rise, retailers turn sights to updating traditional in-store client services.

clock February 13, 2017Elizabeth Doupnik

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