Fashion

Hedi Slimane Joins Céline, Will Add Men’s Wear

clock 12hWWD Staff

Eye

Paris Retrospective Keeps Azzedine Alaïa's Spirit Alive

clock January 20, 2018Joelle Diderich

Fashion

Paul Smith Men's Fall 2018

clock 4hJoelle Diderich

Generation Z

Posme's Play Color Chips

Color Cosmetics

Shiseido Targets High School Students in Japan With New Brand

Insights and feedback from target customers will directly influence the products the company develops.

clock January 16, 2018Kelly Wetherille

Kendall Jenner Kylie Jenner PacSun

Technology

PacSun Unifies Commerce Channels to Appeal to Consumer Behavior Shifts

The California-lifestyle retailer has tapped Columbus Consulting to appeal to Gen Z.

clock January 10, 2018Elizabeth Doupnik

Claire's

Technology

Claire’s Stores Boosts Mobile Checkouts 20 Percent

The accessories retailer adopted a mobile-first approach to appeal to Generation Z.

clock January 8, 2018Elizabeth Doupnik

EXCLUSIVE: Nisnass, New Middle East Online Retailer, to Launch

Business Features

EXCLUSIVE: Nisnass, New Middle East Online Retailer, to Launch

The app targets customers where they are spending: on their phones.

clock January 8, 2018Ritu Upadhyay

Snapchat partners with NBC News

Technology

Snapchat Combats Fake News, Splits Social With Media for New Interface

The popular social platform will separate friend and publisher streams.

clock November 29, 2017Elizabeth Doupnik

MODEL RELEASED Young woman with long brown hair, wearing a Panama hat, in a shopping centre, using a mobile phone.VARIOUS

Marketing and Promotion

To Attract Gen Z-ers, Highlight Celebrity Influencers

Nielsen’s latest research confirms that Generation Z is swayed by social engagement.

clock November 24, 2017Elizabeth Doupnik

augmented-reality-ar-leila-aziz-perfect-365-beauty wwd digital forum

Marketing and Promotion

How to Court the Next Generation of Beauty Consumers

Appealing to Generation Z requires deeper digital environments that focus on personal experiences.

clock November 22, 2017Adriana Lee

Generation Z Chegg panel digital forum

Marketing and Promotion

Meet Generation Z

A new wave of consumers are coming of age — and they’re bringing with them a digital savvy and appreciation for offline experiences.

clock November 22, 2017Adriana Lee

Generation Z after 2000

Marketing and Promotion

Luring Generation Z With Coding Workshops, Cafés and Classes

Roy DeYoung, senior vice president of creative strategy at PMX Agency, explains.

clock August 7, 2017Arthur Zaczkiewicz

Stylish backpacks are always in for Back to School season. Photo Credit: Shutterstock

Technology

Study: PMX Agency Releases ‘Back-to-School’ Trend Report

PMX Agency’s “Back-to-School” report informs the latest products and trends for the Generation Z retail season.

clock July 27, 2017Tracey Greenstein

B-T-S transaction activity begins in late June.

Marketing and Promotion

Generation Z Eyes Physical Stores for B-t-s Shopping

HRC Retail Advisory polled the cohort and found a preference for shopping sooner, and in stores.

clock July 19, 2017Arthur Zaczkiewicz

A look from the streets of Shanghai during the city's colorful fashion week

Marketing and Promotion

Gen Z Is Ready to Shop — On Their Terms

A new study conducted by Forrester and American Express delved into the behavior of the demographic.

clock May 30, 2017Elizabeth Doupnik

A guest having her makeup done.

Beauty Features

WiFi Required: Gen Z Seeks Social Media Input Before Purchasing

While the generation watches makeup tutorials on YouTube, they still go to stores seeking expert advice, according to HRC Retail Advisory.

clock May 30, 2017Allison Collins

Backstage at Alexis Mabille RTW Fall 2017

Marketing and Promotion

Shaping Marketing Strategies to Capture Gen Z Shoppers

Sara Spivey, chief marketing officer of Bazaarvoice, shares insights on how to draw the next set of power-spenders.

clock May 19, 2017Elizabeth Doupnik

Marketing and Promotion

CMO Checklist: Marketing to Millennials and Gen Z-ers

Keeping up with Millennials and GenZ-ers can be dizzying – here’s a cheat sheet to catch up on how to best appeal to the power spenders.

clock May 19, 2017Elizabeth Doupnik

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Essentialist

Today's Must Read

Hedi Slimane

Fashion

Hedi Slimane Joins Céline, Will Add Men’s Wear

clock 12hWWD Staff

Social Studies