They are influenced by user reviews, and tend to go to Amazon first for apparel searches.
It is called LISA, an acronym for love, inspire, share and advise.
Insights and feedback from target customers will directly influence the products the company develops.
The California-lifestyle retailer has tapped Columbus Consulting to appeal to Gen Z.
The accessories retailer adopted a mobile-first approach to appeal to Generation Z.
The app targets customers where they are spending: on their phones.
The popular social platform will separate friend and publisher streams.
Nielsen’s latest research confirms that Generation Z is swayed by social engagement.
Appealing to Generation Z requires deeper digital environments that focus on personal experiences.
Roy DeYoung, senior vice president of creative strategy at PMX Agency, explains.
PMX Agency’s “Back-to-School” report informs the latest products and trends for the Generation Z retail season.
HRC Retail Advisory polled the cohort and found a preference for shopping sooner, and in stores.