The hairstylist is adding two combs and a brush to his range.
The company has been backed by Tengram Capital Partners since 2013.
More than 50,000 units are expected to sell within 24 hours.
Investment can accelerate expansion of brand that seeks to disrupt the hair loss category.
The business is buying assets from Four Star Salon Services.
The Millennial-minded professional hair brand is expanding its retail presence.
TextureMedia’s cofounder said the trio will play key role in expansion plans.
Television spot offers opportunity for founder to tell her personal story.
Hairstylist James Pecis and art director Kimberley Norcott are among the creatives behind the tome due out in April.
American Crew will sponsor event and scholarship to honor the King of Rock and Roll.
Influencer will make appearance at Flagship Salon
Cloud 10 Hair Care guides customers through a survey to blend personalized shampoos and conditioners.