The veteran retailer and ceo has self-published a handbook based on decades of experience.
Men’s wear will launch at Harrods, Fenwick and on the brand’s web site on Nov. 1 while the children’s range — which includes bomber jackets — will debut on Nov. 15.
The brand is launching a $185 version with Swarovski crystals at Harrods today.
Chong will open his first stand-alone store on Albemarle Street in London’s Mayfair by December.
Ward, who tried — unsuccessfully — to step down last year, wants to make the store more experiential.
The 350-square-foot shop-in-shop is located in the Advanced International department on the store’s lower ground floor.
The fragrances are exclusive to Harrods Salon De Parfums.
The designer wanted to put his masculine jewelry right under customers’ noses, in the men’s department.
Managing director Lucy Litwack, alongside a silent investor, has bought the label from the Lovehoney Group for 5 million pounds.
The monthlong collaboration will feature a DIY service and Gucci Bloom preview.