Orlando Bloom, Ann-Sofie Johansson and Natalia VodianovaH&M Conscious Exclusive Collection Dinner, Los Angeles, USA - 28 Mar 2017


Orlando Bloom, Chrissy Teigen Attend H&M Conscious Exclusive Collection Dinner

Orlando Bloom, Chrissy Teigen, Rowan Blanchard, Lucky Blue Smith and more turned out for the H&M dinner hosted by Natalia Vodianova in L.A.

clock 7hMarcy Medina

HyperFocal: 0


COS Celebrates 10 Years With a Capsule Collection

The milestone was marked with a new approach.

clock March 17, 2017Sharon Edelson

Atmosphere& Other Stories LA Atelier Opening, Los Angeles, USA - 16 Mar 2017

Fashion Scoops

& Other Stories Opens L.A. Atelier

The H&M-owned company is expanding its design atelier to Los Angeles and opening a third store here next month.

clock March 17, 2017Marcy Medina

Daisy Clementine, Starlie, Pyper America, and Lucky Blue


The Atomics on H&M, Coachella and Lucky Blue Smith’s Impending Fatherhood

“I’m just going with the flow,” Lucky Blue said.

clock March 16, 2017Alexa Tietjen

Looks from H&M's Denim United.


H&M to Launch Unisex Collection

Men and women have always borrowed styles from one another.

clock March 8, 2017Sharon Edelson

Raquel Zimmermann and Mathias Lauridsen in an ad for Mango Committed.


Mango Commits to Sustainable Clothing

The Spanish retailer takes steps to become more environmentally friendly.

clock February 14, 2017Sharon Edelson

H&M’s Spring Icons Selected by The Weeknd


The Weeknd and H&M Reveal Spring Icons and Behind-the-Scenes Images and Video

The collaboration will be available in every H&M store that carries men’s wear, as well as online, on March 2.

clock February 2, 2017Lisa Lockwood

A look from H&M Studio.


Faster Fashion: H&M to Launch See-Now-Buy-Now Capsule

Retail giant is catching up to consumer’s penchant for immediate fashion.

clock January 26, 2017Sharon Edelson

Open Studio's Eva Aggerborg, Helena Carlberg and Sara Hildén-Bengtsson.


& Other Stories Veterans Launch Open Studio

Three with fashion and business backgrounds found creative agency.

clock January 25, 2017Sharon Edelson

A visual of H&M's Denim Days campaign featuring Hailey Baldwin.

Marketing and Promotion

Hailey Baldwin Fronts H&M’s Denim Days Campaign

The campaign was shot by Cass Blackbird.

clock January 25, 2017Lorelei Marfil

A still from H&M's "Bring It" campaign

Marketing and Promotion

H&M Launches Campaign to Recycle Clothing

Titled “Bring It on,” the campaign follows various articles of recycled clothing, and the events that occur after they have been taken to the garment-collecting platform.

clock January 25, 2017Lorelei Marfil

A coup d’oeuil of the winning designer’s collections at Palais am Festungsgraben.

Fashion Scoops

Fashion Council Germany and H&M Present Fellowship Recipients

Boulézar, Horror Vacui, Tim Labenda and William Fan were honored by the Fellowship Programme by the Fashion Council Germany and H&M.

clock January 19, 2017Quynh Tran

A rendering of E-Walk 2.0.


Fast Fashion to Headline in Times Square

The $65 million redevelopment will raise the fashion quotient.

clock January 6, 2017Sharon Edelson


Business Features

Fast Fashion’s Secret Sauce: Keep Inventory Planning to a Minimum

L2’s report explores some of the key tactics that have made fast fashion a success.

clock December 12, 2016Arthur Zaczkiewicz

Zara Join Life collection.


Holiday Demand for Cheap Chic Seen Boosting Inditex and H&M

Analysts forecast growth for the giants of European fast fashion.

clock December 12, 2016Robert Williams

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Time Inc.’s Re-brands StyleWatch as PeopleStyle

clock 11hAlexandra Steigrad

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